Magazines,just like all of their mass media counterparts have been Essay

Magazines,just like all of their mass media counterparts have been facing declining readership and fragmentation of their readership base. How are magazines re - Essay Example In a sense, the widespread decline of magazine readership can be initially assumed as caused by a variety of factors such as the increasing realization among readers that it’s basically not worth turning the pages of magazines nowadays because they can acquire the information they need or deemed important somewhere else such as televisions, radio, weeklies, free sheets and most prominently the Internet. Moreover, for some, magazine reading is highly habitual which can suffer from developments in people’s lifestyles. Everyday life has been de-ritualized in the contemporary period which established magazine reading as a form of diversion and amusement, which then becomes insignificant in the working and free time rhythms of a number of individuals. Hence, if both the outmoded appearance and purpose of the magazines and foremost adjustments in the lifestyle of its readers have created it somehow a dying out mass medium, then the challenge to readership research has turn ou t to be even greater. Readership research is no longer lavishness or something to simply buff up the magazine, to compose it even better than it may have appeared beforehand. Increasingly, research may be essential to keep the magazine and its business significant in a growing varied, competitive, even hard lined market with an escalating number of unsympathetic audiences. There was a period, not too many years ago, when several people feared that magazines would be weighed down by television; that readership would decline in the technological age and promotional materials would abandon the print media for the glamour of the video screen. From 1995 to 1980, the television outgrew rapidly any other mass medium, both in viewership and marketing revenue.1 Nevertheless, the magazines have recovered strongly. 1990 showcased the magazine industry as a healthy, developing component of nations across cultures. In fact, during this time it’s safe to conclude that magazines