Hotel paper Essay

As a melody entrepreneur my investments sire focused into the hotel industry. iodin of my freehandgest terminals is to build and dissonant my proclaim hotel to start my own bank line. I pee do some research and I find myself rise up suited to be able to operate a licensed tell on hotel. I have a sound concept out schema that go away aid me become successful in the live industry. inside this paper I will exclusivelyow myself to comport you through the steps I will put one across to follow and accomplish this goal of mine. A dealership is a right granted to an individual or group to foodstuff a smart sets goods or serve at heart a sure territory or location.The franchisor sells the rights to the exemptione and then typically receives a fee for ongoing support, at that placefore having a vested delight in the success of each dealership. I chose to go the franchise vogue because I intuitive feeling that I would have more(prenominal) than support and pr ofit flood tide in from franchising due to the fact of my lack of hotel production line experience. I love to take jeopardys scarce if I started from scratch in the lodging industry it would be an epic fail. Also from my search I have came across majuscule reasons of why franchising would mold for me. more or less of the advantages be there is a higher correspondinglihood of success since a proven bank line shape is in place.The products, supporters, and trade operations have already been settleed. Bankers normally look at successful franchise chains as having a lower risk of re buy offment default and atomic number 18 more liable(predicate) to loan money based on that premise. The unified pictorial matter and discolouration awargonness is already recognized. Consumers are generally more comfortable purchasing items they are familiar with and working with companies they know and trust. Franchise companies usually provide extensive training and support to the ir franchisees in effort to help them succeed. Many times products and helpings are advertised at a local and national level by the main franchise companies. This practice helps boost gross revenue for all franchisees, but individual franchisees dont absorb the cost. ( condescensionmart.com,2012)As I came across of many franchise hotels I have decided to go with landed estate lodge and Suites. From the franchise opportunities they give to their well-established rail line I envisage it would be a great probability for me. realm Inns & Suites by Carlsons disfigurement beyond 500-plus locations -including adding more to their nearly 30 international locations on the map. Their selling logos and techniques have inspired me to open up one their franchise locations where I feel task will come blooming. unpolished Inns & Suites by Carlson is a leading mid- market brand known for providing a caring, ordered and comfortable cordial reception experience delivered with a appertain of home. The brand currently operates 483 hotels throughout the world and has 43 properties currently contracted and under development. This homegrown brand will expand by an additional 250 hotels globally by 2015 primarily in the U.S., Canada, India and Mexico. (Carlson Rezidor hotel group, 2012)From my research Ive done the Carlson hotels give great opportunities to railway line battalion who want to franchise and assist them with edifice their course up. From the elbow room they have expanded since 2012 until now gives me an opportunity to grow inside the brand. And from my learnings they are continuing to grow as a big nation so why not connect and help build a future within the franchise.I find franchising with them a benefit because they are also successful with other(a) hotel brands they also market the Radisson Hotels, Park Plaza, and Missoni Hotels. Like Ive utter forrader they are a mid surface hotel brand and I feel that I would be able to handle this image of environment than jumping into a bigger sized hotel franchise. What markets the Country Inn and Suites Country Inns & Suites By CarlsonSM treats nodes like family. Its a brand approach that resonates with our audiences, making us one of the fastest growing hospitality brands in the world. We recall that by managing our business in a responsible manner, we build trust, build relationships and bring home the bacon great hospitality.And when we operate in a way that is respectful of human rights, socially equitable and environmentally sustainable, we can better meet our social and scotch responsibilities. Their responsible business strategy includes taking debt instrument for diversity, inclusion, and the health and safety of our employees and leaf nodes showing leadership in social and ethical responsibility issues in the company as well as in the connection and reducing our negative impact on the environment. (Carlson website, 2012)Having this chassis of mentality in a busines s brings great success and satisfaction. Although they have been a successful lodging business they have had their down falls from the reference.My business will hold around 110 board giving a wide variety of room for client to come in. The object and national dcor is based off the eligible choices the franchise brand hug drugs. From the merchandising to the building the franchise offers new business franchisee opportunities to help them build a gear up business while using their label. At my hotel divvy upment I would like for my management team to ceaselessly work as a team and always be cordial with the guest. My hotel will have also a housekeeping de violatement such as a marketing department and management department. As I build my hotel I am super securing the hotel by placing securities systems and adding set rules for after hours for our guest pledge. To keep the hotel secure I would integrate both technological security and security rung on site, also eruption safety security and alarms for local services when needed.My lead market would be based on center and focal ratio class tar keep market because the way the hotel is set up gives the middle class and upper market a feel like they are at home although this doesnt mean I am not open to advertising to get any type of business. I moot that having an open business that directs to all ages will bring in more guests and they will leave satisfied. Our beautiful creature comforts have something for everyone in the family to enjoy. Some of my marketing strategies are revenue management, simple advertising such as (internet, radio, and television). Also for great marketing techniques I believe in allowing the guest to give feedback on our staff and location to allow us to update and win over things if we have to.One important marketing strategy is to keep marketing deals for guests who have to budget their vacations and retard with us instead of other hotels. Also by having a strong mar keting team who well(p) focuses on marketing the hotel will keep the business flowing. I would hire potential candidates for this department because I find it to be the heart of the hotel. Marketing would be a very important area for the beginning of my hotel.The marketing team has to strategize to know how to target all ranges of market by showing off the image and location of the hotel because it is important for guest to feel that they are at a safe location and environment. One main key point is that the customer tends to sour decisions on buying a product or a service based on their intuition of the value and satisfaction that the product or service delivers. From the companys point of view the goal of marketing is to first build and then manage profitable customer relationships. As part of my marketing technique I have also thought about having a SWOT analysis do for my business to have an idea on where I am putting myself at in the business.As the years have gone by the b rand Country Inn became more of a arguing out in the market world. They have changed up the style and input many more things as part of their services that have made them a stronger brand. As for competition I know that there are many more hotels with higher standings and bookings that this franchise and would be a 50/50 view in making it. A lot of other competitors seek the same target market and sales that I would but I am highly secure the team and hotel I build will be successful. Some of the hotels targeting the same target market are Four Seasons Hotels, Hilton, and Radisson Hotels.Some of the strengths are fall out notch service and excellent customer service, globally in over 75 countries, Goodwill from Employees and customers, they offer really go deals and promotional offers hence attracting more customers, Parent group adds to brand value and, spirited Brand Recall. Their weaknesses are The brand name comes with a perception of being expensive, Current economic lieu is bound to take a toll on spending power and, Still trying to establish itself in the emerging economies. Throughout this research I have come across many diametric types of competition sources. The variety of the amenities they offer is part of the competition also the service they offer and the guest satisfaction rating is important. The way they are consecrate to keeping their business they are dedicated to their design and comfy look.Product & Servicesoutside twist PaletteBe Our Guest ServiceExterior Signage Key Cards & JacketsDo Not equal SignsThe Living styleBrand FlagCountry Bed Guest ServiceThe ServeryCountry tubFree High-Speed InternetBreakfast Room Read It & ReturnNotepads & PensIconic FireplaceEmployee Uniforms line of descent CardsFlat-Screen TVsSwimming PoolB BathAmenity class Sales Kit FoldersFitness Center note CenterThe VerandaStandard Interior jut out PackageWide open spaces, unique destinations, creature comforts of home, distinctive design, amenities and welcoming hospitality puddle Country Inns & Suites one of the most successful midscale brands in the world and one of the most attractive business opportunities in the hotel industry. At Country Inns & Suites, our approach to providing the ruff service in their segment is a flyspeck different than what you would typically expect. The amenities they over are great, simple and enjoyable to everyone and anyone. Guest is a service philosophy that encourages employees to serve guests with the same kind and caring spirit given to friends when theyre being hosted at home. The brands employee training program has generated awing employee engagement scores and high overall guest satisfaction. The service they offer makes you feel that you are welcomed and at home safely.I myself has experienced a lie at this brand hotel I loved it. From the guest service they offered to the design of the guest room was great. Country Inns & Suites features traditional architecture and a transitional, re sidential interior design with the brands signature, plank antechamber flooring and welcoming fireplace. Each hotel offers free high-speed Internet access, a fitness center, a business center and attractive, comfortable furnishings that blend rich woodwind instrument and natural earth tones. Additional distinctive amenities include Be Our Guest Breakfast a newly expanded complimentary eat snack counter that features hot and fresh options such as waffles, build-your-own breakfast burritos and omelets. And its now served on classic eat ware instead of disposable dishes. For those on the run, a new grab-and-go bar allows guests to pick up a hot beverage along with fruit and a granola bar as they head out the door.In conclusion this is a broad plan that I would follow to succeed in the industry when building my own hotel. Like I previously stated I would receive more help within the brand itself to know more in astuteness of how to follow the right steps to build up the business. Within the first five years I plan on turning profit by keeping up my marketing team on task to build a secure business enterprise and also being aware of what the guest are asking for to keep them satisfied. For a hotel I believe that keeping the guest happy and secure is a great motivation to keep a business flowing although some guest arent always right majority of business comes from people who pay for what they deserve without hesitation.Resourceshttp//www.franchiseexpo.com/franchises/country-inns-suites-by-carlsonsthash.nGoiQkry.dpuf http//franchises.businessmart.com/advantages-disadvantages-of-owning-a-franchise.php http//www.carlson.com/opportunities/country-inns-and-suites.do http//www.investopedia.com/terms/s/swot.asphttp//www.1000ventures.com/business_guide/crosscuttings/swot_analysis.html http//www.countryinns.com/?se.bng.cis_cmp37=