Green Tea Organics PEST, SWOT and Porters Analysis

Green Tea Organics PEST, SWOT and Porters Analysis When an organization gets prepared to step into the international market, it has a lot of things to do. The term marketing will always be an inevitable term for them whether they are supplying the products domestically or internationally. There are many differences between the domestic and international business in terms of marketing. Whenever an organization sees itself doing great in the domestic market, it also aims to capture the international market. But capturing the international market is not an easy thing. It needs a lot of research, planning and effort. The managers need to do understand all the complexities and diversities of international marketing. After understanding these things, they also need to build up the skills, aptitudes and knowledge so they can achieve their target in the international level. There is a need for strong research and development team in the organization to learn about the need of the products in the market and also to learn about how to establish their brand in that particular country for attracting and satisfying the new range of customers. There is a need to perform the PESTLE analysis- political, economic, social, technological, legal and environmental analysis. They also need to learn about the strengths, weakness and the opportunities of the organization in that market. As the consumption of tea in Malaysia is increasing day by day and there is a growing need for organic tea, Green Tea Organics Limited, a recently formed organization thought of exporting organic tea to Malaysia. This report will focus on the external environment analysis by Green Tea Organics Limited. It will also try to analyze the strengths, weakness and opportunities and at the end, this report will try to design some marketing strategies for Green Tea Organics Limited for coping up with the market. Planning is always defined as a systematic way for relating things to the future. It is basically an attempt which is taken to manage the effects of external, uncontrollable factors on the strengths, weaknesses, objectives and the goals of the firms for attaining a desired end. Again, it is held to be a commitment of resources to the market of a country for achieving specific goals. We can also say that, planning is basically the job of making things happen in a synchronized way otherwise things might not occur. (Enderwick, 2009) It can also be related to the formulation of goals and methods for accomplishing them. So, it can be termed as both a process and a philosophy. Structurally, there are three ways to be used to define planning- corporate, strategic and tactical. International corporate planning is defined to be a long-term goal incorporating generalized objectives for the organization. The highest level of any organization conducts this planning. They also deal with the product, capital and research. International marketing strategy is the kind of a corporate planning which the highest levels of managers undertake to place their products in the international market (Cadogan, 2009). For that, they design different market entry strategies along with new marketing mix strategies so the products can catch the essence of the market and can also attract the right base of consumers. According to many researches, a cup of tea contains less caffeine than coffee. This is the reason health conscious consumers are more driven to drink tea. The invention of organic green tea is leading these consumers to prefer tea more than coffee as it has been widely promoted these days and it has also so many positive health benefits. (Waranantakul, 2014) There is an increase in the health conscious consumer base in Malaysia for which Green Tea Organics Limited chose it as their market place for organic green tea. International marketing is defined as the application of marketing principles by an organization or association in more than one country. There is a much debate between international marketing and global marketing. Coincidentally they both are held to be the same. (Peter and Olson, 2010) Situational analysis is performed to better understand the complexities and advantages in the market for the newly arrived organization. It consists of 5Cs- Company, Competitors, Customers, Collaborators and Climate. (Pandurangarao, 2015) 3.1 Company Green Tea Organics Limited started its journey in Assam, India. Domestically, it has a strong market of a 3.5 crores of organic tea consumer base in the all-over India. It has approximately 200 farmers in the different areas of Assam and among them, 120 farmers are certified. Seeing this growth, they want to export tea now. 3.2 Competitors Green Tea Organics as several competitors in Assam, India. But they have been able to differentiate themselves among them because of their quality and price range. Now it wants to capture the market of Malaysia with the same attributes. 3.3 Customers The growing health conscious consumer base of Malaysia is the main customers of Green Tea Organics Limited. Since they prefer tea to coffee and also want to have it in a low price range, Green Tea Organics has a strong potential to catch the market. 3.4 Collaborators Collaborators are the agencies or the media who help the organization from the foreign countries in setting up their business in the other country. Green Tea Organics will use the indirect channel for the distribution of their products. They will look for the third party agencies so they can sell their products in the market for the first few months. The advantage of using an indirect channel is that it doesnt require sales personnel to be present at the market. 3.5 Climate The climate for a business means the external environment. Green Tea Organics is currently ready to face all the complexities in the Malaysian market. 4.1 Mission Statement Right now, Green Tea Organics Limited wants to export their product organic tea to Malaysia to capture this international market with the quality of their product and also the low price range. Basically the roadmap of Green Tea Organics starts with the mission which is held to be enduring. It very well establishes the purpose and also declares the standard against which it will always weight their actions and decisions. The missions are- To give a refreshing start to the day To motivate people with optimism and happiness To create a value To make a difference in the society 4.2 Product Green Tea Organics Limited wants to introduce their signature product organic green tea in the Malaysian market. There are some very important health benefits in it. There is the presence of polyphenoloxidase in it. According to doctors and researchers, there is an abundant supply of antioxidants which is said to have the prevention and curing power of more than 14 diseases, such as skin diseases, cancer, cavities, food poisoning, virus and excessive fat etc. 4.3 Target Market The target market for the organic green tea product of Green Tea Organics is those above of 5 years of age and who are also health conscious. This product can be consumed by any one above 5 years of the age. It will be very helpful for the fat people as it reduces fat and also for those who have diabetic problem as it doesnt contain sugar. So the age range of the customers basically will be from 20 to 75. 4.4 Financial Analysis Primarily, it will be priced at 5.29 ringgit for 1.5 liter and 2.55 ringgit for 500 mile liter. In this price range, it is assumed that it will be able to increase the overall sales of the company by 40% which will also contribute to the profit maximization of the company.   It is also assumed that it will produce a profit of 17% in the beginning of the year and it is assumed that it will increase to 25% to 30% by the end of the year. Researchers basically use PESTLE- political, economic, social, technological, legal and environmental analysis framework to understand the external environment (Waranantakul, 2014). It is said that it helps to understand the macro level factors of the business. This report will use this framework to analyze the external factors that might affect the business of Green Tea Organics in Malaysia. 5.1 Political Environment There are many political elements which have the potential to affect the organic tea product of Green Tea Organics. One of the reasons will be the duty and tax rate in Malaysia. It has the ability to affect the customer spending and also the enterprise expenses in Malaysia. Recently the Malaysia government has brought down the interest level to boost up the economy. There is another variable which is the interest rates. It would have a positive impact as it will help to bring much investment. Green Tea Organics will be able to bring in investment through loans. Apart from this, currently Malaysia has a very calm political atmosphere which shows the sign of no war and no distressing situation. 5.2 Economic Environment The business of Green Tea Organics will be profoundly affected by the current economic environment of Malaysia. The last year was a difficult year for Malaysia but they were able to close it on a good note. In the last quarter the GDP had recorded the strongest performance. It expanded in a better than expected rate of 4.5 %. Acceleration in the fixed investment and resilient private consumption underpinned the robust result. Researchers are saying that ringgit has become weaker and there has been an increase in the oil price which has contributed significantly towards the development. However, they are also saying that the net contribution by the external sector got stable as the imports had gained steam. Thats why Green Tea Organics can hope for a better result when establishing their business in Malaysia looking at all these factors. 5.3 Social Environment Many social and cultural changes are being seen in Malaysia which can have impact on the consumption of organic green tea. Since there is an increase in the sense of health consciousness among people, they want to consume those foods which have positive health effect on them. One of the very popular domestic tea manufacturers of Malaysia earned a value share of 34% with a sale of MYR90 million with the introduction of their new product called Green Tea Latte with instant tea back in August 2016. The company also invented a recipe to make jelly by using that green tea latte. They promoted this recipe using Facebook and other social media which earned a lot of attention and popularity. So, they created a social trend of having different foods with the use of green tea. Green Tea Organics Limited has to keep it in mind. 5.4 Technological Environment As there has been an intense technological growth in Malaysia, it will help Green Tea Organics Limited to create an online business for their organic green tea product. It is told to be one of the most accepted models of the customers in Malaysia. Consumers prefer the online social networking sites like Facebook, twitter and YouTube to be the most interactive platforms for their communication with the manufacturers and others. Academicians and market researchers proclaim this to be as one of the main ingredients for a successful marketing strategy which allows the customers for finding the best facilities and also for developing effective communication that involve using different apps on their smartphones. 5.5 Legal Environment It is important that Green Tea Organics Limited maintain all the legal procedures while starting their business in Malaysia and exporting the products in here. They will have to maintain the standards that are enforced by the jurisdiction. They will have to maintain the regulations of processing the tea, the packaging, sourcing and manufacturing and distributing it to the market. 5.6 Environmental Analysis The climate of Malaysia is warm throughout the year. The temperature of Malaysia ranges from 20 degree Celsius to 30 degree Celsius on an average. It has been observed that basically a tropical weather is observed by Malaysia. It is also believed that it is never too hot. Thats why it can work as a positive thing for Green Tea Organics as their organic green tea product will have the need all the year round. If it was too hot, people would have rather gone for cold drinks. So the tropical weather of Malaysia will give a head start to the business of organic green tea. Green Tea Organics Limited is going to establish a premium positioning for the first time. For their product, the tea leaves are brought from drying. Just after plucking, the fresh tea leaves are steamed. It is said that a dietary source of biologically active compounds is provided by tea. They are assuming to prevent a wide variety of diseases. There is much evidence which say that a moderate level of the consumption of tea will protect against various forms of diseases. Still, to establish a business, Green Tea Organics will have to analyze their strengths, weaknesses, opportunities and threats. (Krstic and Becic, 2011) 6.1 Strengths Green Tea Organics has a strong brand image in Assam, India. They produce good quality products with fresh ingredients. Their products have an affordable price range. They are considered cheaper among all the other competing brands. Their products taste delicious It doesnt contain sugar It will work as a savior of thirsty In the drinkers, it will have a calming and soothing effect. It bears international standard. 6.2 Weakness It is primarily having a poor advertising strategy. It is a brand-new product in Malaysia. The rate of awareness among the consumers is still pretty low. It has some very strong competitors in the Malaysian Market. It is still having a less promotion. 6.3 Opportunities Green Tea Organics Limited can introduce more unique flavor and fragrance in their product. As it doesnt contain any sugar, it will be much valued by the diabetic patients. Other products by the competitors have been introduced a long time ago. The life cycle of their products have been approaching to decline stage. So Green Tea Organics has the opportunity to capture the market. They have the opportunity to increase the promotion and awareness of the product through proper advertising and promotional strategies. 6.4 Threats Brands like Lipton have established their products a long time ago for which they also have a strong brand image. Their old label is well known to the people of Malaysia. They will approach to their well-known product. As it doesnt contain any sugar. So the consumers may feel bored at a time with the single taste. So if they dont introduce new flavor, they will not be able to retain the market. Strategy is basically defined as the art of coordinating and managing the processes of the organizations, such as human resources, money and material for achieving the profit, company growth and customer satisfaction by following the policy and objectives of the company. So the marketing strategy of an organization is also defined as an implementation process through which the manager will be able to achieve the objectives of the company easily. (Krstic and Becic, 2011) For a marketer, it is hardly possible to satisfy everyone. For every individual, the taste and preference would vary. Everyone wouldnt like the same product or service. Thats why, there is the need to segment the market demographically, psychographic or behaviorally. There is a need to bring difference among the buyers. (Waranantakul, 2014) The market for the organic tea product of Green Tea Organics has been segmented. Since it has aimed to do an online distribution, it then eliminates the geographical barrier. Anyone will be able to order the product through the website of Green Tea Organics. Apart from the online consumer base, there will be a consumer base in Malaysia. For any efficient marketer, he will target the market after segmenting the market. For Green Tea Organics, the consumer base consist the age range from 20 to 70. They include the health conscious consumers. The introduction of new beverages has not really been able to affect the consumption of tea of these people. Their main priority is their health. For them, maintaining their health by having green tea is a priority. Again Malaysia has a tropical weather which inspires having tea at home rather than going out. (Enderwick, 2009) Green Tea Organics has aimed to position itself by following the premium positioning. So anyone will have an interest to it. 7.1 Marketing Mix To ensure a proper marketing strategy, there is a need to device marketing strategies and also integrate the marketing programs properly. So, marketing mix is followed which contains 4P- Product, price, promotion and place. 7.1.1 Product Green Tea Organics Limited will be introducing the very best organic tea product in the market which contains no fertilizer or chemical when growing them. The company will be exporting the tea directly to Malaysia just after deriving it from the garden to protect its originality. Green Tea Organics will be using their own brand name to sell the product. They will be selling it in bottles and tea bags for the convenience of the consumers. 7.1.2 Price The price range of the organic tea products will be an affordable one. A 35% of the margin will be kept aside for the retailers who buy in a bulk. After the product is delivered, the company will give them a month of bonus period. They will also give a month of credit period to those who will buy in larger quantities. 7.1.3 Promotion Green Tea Organics will be using the line advertisements. They will advertise and promote it by using their public relation. 7.1.4 Place Green Tea Organics will rent a place at first where the products will be stored for distribution. Various kinds of distribution channels will be used to reach the customers. The product will have its availability at various super markets. It can also be found in the shops in the neighborhood. Apart from all these, Green Tea Organics will have its own website for carrying out their online transaction. Thus Green Tea Organics Limited will be following the marketing mix strategy of 4P to market their product. For any organization, it is difficult to capture the essence of the international market at first.  Ãƒâ€šÃ‚   It requires a great deal of research, analysis and effective decision making process to give a head start to the business. For any business in the international market, there will be strong competitors. To differentiate the business from them, there is a need to develop the kind of a marketing strategy that will promote the product and the organization to the consumers literally in a different way. This report has tried to develop the strategy by analyzing all the issues of the international market. Now Green Tea Organics Limited will be following all these strategies to capture the market of Malaysia with their organic tea products. References Abdullah Saif, N. (2015). How does Marketing Strategy Influence Firm Performance? Implementation of Marketing Strategy for Firm Success. International Journal Of Innovation And Economic Development, 1(3), pp.7-15. Cadogan, J. (2009). Marketing strategy. 1st ed. Los Angeles [etc.]: SAGE. Chimngamsert, C., Jhundra-indra, P. and Raksong, S. (2014). BUILDING SUSTAINABLE MARKETING SUCCESS THROUGH SOCIETAL MARKETING STRATEGY. International Journal of Business Strategy, 14(3), pp.39-58. Enderwick, P. (2009). Large emerging markets (LEMs) and international strategy. International Marketing Review, 26(1), pp.7-16. Krstic, I. and Becic, S. (2011). Implementation of marketing strategy: Factor of competitive advantage. Marketing, 42(2), pp.118-126. Pandurangarao, D. (2015). http://researchleap.com/how-does-marketing-strategy-influence-firm-performance-implementation-of-marketing-strategy-for-firm-success/. International Journal Of Innovation And Economic Development, 1(3), pp.16-22. Pandurangarao, D. (2015). http://researchleap.com/how-does-marketing-strategy-influence-firm-performance-implementation-of-marketing-strategy-for-firm-success/. International Journal Of Innovation And Economic Development, 1(3), pp.16-22. Peter, J. and Olson, J. (2010). Consumer behavior marketing strategy. 1st ed. New York: McGraw-Hill Irwin. Slater, S., Hult, G. and Olson, E. (2010). Factors influencing the relative importance of marketing strategy creativity and marketing strategy implementation effectiveness. Industrial Marketing Management, 39(4), pp.551-559. Special issue on International marketing theory, strategy and implementation: insights from Latin America. (2010). International Marketing Review, 27(6). Waranantakul, W. (2014). MARKETING STRATEGY COMPREHENSIVENESS AND FIRM PERFORMANCE: THE MEDIATING ROLE OF MARKETING STRATEGY IMPLEMENTATION EFFECTIVENESS. Journal of International Management Studies, 14(3), pp.43-50.

The merchant of venice: Tragedy or Comedy

William Shakespeare, widely regarded as the world's greatest playwright, has revolutionized the world of English literature with his plays. Some of these plays are clear-cut comedies and tragedies, while others are more ambiguous. The Merchant of Venice is a play that falls under the latter type, and it has been hotly contested whether this literary work should be classified a comedy or a tragedy. However, since the majority of the characters received a happy ending, the abundance of comic relief scenes and characters, and lightheartedness of the plot relative to otherShakespearean works leads me to conclude that The Merchant of Venice is indeed a comedy. One of the characteristics of a comedy is that it usually contains a happy resolution of conflict, and this was definitely reflected in the conclusion of The Merchant of Venice. â€Å"Happy endings† usually pertain to the protagonists or the main characters surviving or outlasting misfortune. Antonio being spared and cleared of any debt he owed Shylock by the Venetian courts (Act ‘V, scene i) is a prime example of the protagonist receiving satisfactory closure.In the drama building up to the court scene, Antonio's best friend, Bassanio, had cut a deal with the devil as he borrowed money from the shrewd Shylock, with the stipulation that repayment would either be in ducats or a pound of Antonio's flesh (Act l, scene When Antonio's business enterprise came crashing down abruptly, he had no means by which to repay Shylock, thus setting up the major conflict of The Merchant of Venice. Antonio's ending is undoubtedly a happy one for his character, since his life was spared and he was cleared of any charges.Another example of a character with a favorable conclusion is Portia. Recently, her father had been pushing her toward marriage, and because of her many biases, she found it near impossible to find a suitable suitor (Act II, scene i). At the end of the play, she does, in fact, end up with the only ma n that's ever caught her eye, Bassanio. These happy endings for primary characters are typical of Shakespearean comedies. The Merchant of Venice is abounding with other typical Shakespearean comedy techniques like comic relief; humor that manifests itself in both situations nd characters.The overall hilarity of the play is an ample reason to classify it as a comedy rather than a tragedy. Shakespeare inserts comic relief scenes at opportune times in this play to relieve tension, and Jessica and Launcelot's banter in Act Ill, scene v is an excellent example of this. In the preceding scenes, Shylock has Just hauled Antonio off to Jail while Portia and Nerissa attempted to devise a scheme to rescue their future husbands' friend – two very action-packed and intense developments in the story. However, immediately following these two scenes,Launcelot and Jessica are seen having a playful discussion about the correlation of Jewish refusal to consume pork and the rising prices of baco n, a conversation so wacky and out of place that it manages to diffuse much of the thickening tension. Comic relief is a literary device that extends to characters as well. The interactions moments of the play (Act II, scene it), where Old Gobbo fails to recognize Launcelot as his son because of his ailing senses. Shakespeare utilized plenty of Jokes that would have appealed to the audiences of his time here to rouse laughter.At its very root, a comedy is a drama with a humorous or satirical tone, and The Merchant of Venice's comic relief scenes and characters provide the audience with this humorous air. When compared to many of Shakespeare's other dramatic works, The Merchant of Venice's storyline is much more lighthearted and tame. This play turned out more like an episode of Beverly Hills, 90210 than something as grave and solemn as Macbeth or Othello. There are many attributes which corroborate this theory. For starters, cross dressing is used as a motif in The Merchant of Venic e.When placed longside a different play like Macbeth, where the motifs are critical matters like bad omens, borrowed robes, and fapdes, The Merchant of Venice does seem less serious. Also, the magnitude of its plot is definitely much less significant than a lot of Shakespeare's other plays. The Merchant of Venice is primarily concerned with the interactions of Italian suitors and heiresses – much like the angsty teen dramas of today. On the other hand, plays like Julius Caesar revolve around recanting the epic downfalls of tyrannical politicians.Though not to undermine its literary significance, I m convinced that The Merchant of Venice is a less serious, more whimsical play than some of Shakespeare's other works – a feel that comedies are supposed to have. Plays can be like characters in that their real nature can be very ambiguous. The Merchant of Venice is heralded as a fine example of a comedy by some, while asserted to be a tragedy by others. This play can be clea rly categorized as a comedy, because the majority of the characters received favorable conclusions, comic relief is in abundance, and the lighthearted, quirky nature of the plot.

Literary Analysis Paper – Cathedral

Literary Analysis paper – Cathedral â€Å"Cathedral† by Raymond Carver tells us short story about a blind man who comes to visit his friend and her husband. In the story, even though the husband can technically see and has a normal sight, in the beginning of the story he is the one who shows the signs of true â€Å"blindness† through inability to see Robert beyond his blindness, incapability to communicate with Robert, him feeling uncomfortable and acting awkward around Robert. The husband does not realize how Robert's blindness changes him as human being.Carver skillfully shows the occurrence of change in the personality of the husband from being very awkward around a blind man to coming to realization that Robert is a person and not just a blind man. In the story, â€Å"Cathedral† Carver brings out the concept of husband's spiritual blindness and the theme of broke marriage to shows what is wrong with the modern world. Carver portrays husband's spiritual blindness to show parallel to the spiritual blindness of the modern world.The narrator sees his wife's blind friend as handicap and not as a whole person. The narrator is not enthusiastic about the visit because blind people make the narrator uncomfortable â€Å"†¦ and his being blind bothered me. My idea of blindness came from the movies. In the movie the blind move slowly and never laughed. Sometimes they were led by seeing-eye dogs. The blind man in my house was not something I looked forward to† (114). In this way, Carver shows how spiritual blindness can limit people in our everyday life just as it did the husband.In reality, spiritually blind people are unable to understand matters beyond their physical site. The theme that Carver touched in the â€Å"Cathedral† of the spiritually blind verses physically blind has been touched in the Bible as well. Passage in John 9:1-41 points out an interesting comparison between physical and spiritual blindness that take s place in this passage. It mainly describes how a blind man who believed in Jesus as the Son of God was forgiven and men with sight who could not see what the blind man saw remained in their sin.It very much gives reassures that personal understanding of the truth, understanding of the things beyond your physical sight are far more important that the physical. Carver brings this theme in order to show the reader the problematic spiritual blindness of our modern society that looks more at the physical rather than looking at thing in a more deeper and meaningful prospective. Another way in which Carver points out the concept of broken marriage relationships in our society is by portraying characters as being in an unhappy, depressed marriage relationship.The narrator lacks true marriage relationship with his wife, as is evident not only in their sparring in the narrative present, but also in the remoteness of perspective as he tells the story of her attempted suicide a few years befo re: â€Å". . . one night she got to feeling lonely and cut off from people she kept losing in that moving-around life. She got to feeling she couldn't go it another step. She went in and swallowed all the pills and capsules in the medicine chest and washed them down with a bottle of gin. Then she got into a hot bath and passed out. But instead of dying she got sick. She threw up.Her officer—why should he have a name? he was the childhood sweetheart and what more does he want? —came home from somewhere, found her and called the ambulance† (115). Although an attempt to suicide may be considered a personal weakness, nether the less, the unhappy marriage relationship had its influence in this matter. Relationship with a person who has mental health problems can lower the satisfaction levels. It surely takes a toll to live with a depressed person. Like in the case with the narrator and his wife, the more depressed and more anxious they become, the more dissatisfied is the marriage.Untreated depression poses a very real threat to a marriage such as in the situation with the wife. This is in reality a big problem in our society today. Such as in the story husband and wife experienced depressed relationship and indeed, in the reality the depressed spouse will experience less happiness, satisfaction and contentment in the marriage. Narrator mentions â€Å"†¦ every night I smoked dope and stayed up as long as I could before I fell asleep. My wife and I hardly ever went to bed at the same time†¦ and in reality the partner will struggle with handling the increased isolation and social withdrawal of the depressed spouse, the loss of emotional intimacy, (and often sexual intimacy as well), and the prevalent negativity in the relationship. When one spouse is depressed, the depression colors everything in the relationship. The depressed spouse sees the world through a darkened lens that limits his or her perspective. The author wants to point out that the negative events are interpreted even more negatively; neutral events are also interpreted negatively, and the positive appenings are often overlooked. The depressed spouse often loses interest in activities that used to bring pleasure and may experience fatigue and listlessness. There can be loss of sleep or sleeping too much; eating too much or be like the husband that smokes marijuana to bring some excitement in to his life. Feelings of love and sexual desire may become dulled or absent when an individual is depressed. The biggest danger when this happens is that the depressed spouse may erroneously conclude that this means he or she is no longer in love with the mate.In conclusion, I would like to draw parallel between the story of â€Å"Cathedral† by Raymond Carver to our modern society. In our modern society, we continue to meet individuals similar to the character of the â€Å"husband† who have physical but not spiritual vision as well as facing simi lar broken marriage problems. The issues that Carver touched in his story are rather social and relevant to our modern society rather than related to single individual. In addition, we see individuals similar to the â€Å"blind man† who are physically disabled; however, they exhibit a truer intuition into life and their surroundings.They have the ability to see spiritual concepts and understand people and the world around them. We learn from the story that those who are physically enabled can still learn from those who may seem disabled but have in reality a better understanding of life. Sometimes experiencing the hard ships of life helps, us grow and experience life in a different way than we normally would. It is like one who cannot see the forest for the trees. Work Cited Jan Zlotnik Schmidt, Lynne Crockett. â€Å"Portable Legacies: Raymond Carver's ‘Cathedral'. â€Å"

Investigating Racism Essay - 4496 Words

Investigating Racism Introduction Racism is the belief that there are characteristics, abilities, or qualities specific to each race. I have chosen racism as my topic as racism was a destructive reality in the past, and continues to be in a modern society. Although it is often denied, minimized or ignored, racism continues to shatter and destroy many peoples lives and I believe that more people should be made aware of this important and controversial issue. I plan to address the nature, different types and reasons for racism, and also describe the teachings of Christianity, including how Christians have not always had a very good record in the†¦show more content†¦I asked this as I wanted to see how far peoples ideas on racism differed from the textbook definition. I first asked the question to a thirteen year old friend, who replied I think racism is when people show discrimination towards people who are a different colour to themselves. I think people who are white sometimes show prejudice towards black people and also the other way around. Racists are often violent I was given a more sophisticated reply from a twenty-five year old who responded I consider that racism is the belief that some people are better than others for reasons only related to the characteristics and abilities held by different races. This is very similar to the dictionaries definition. The final person I asked was a fifty year old who answered I believe racism is when people impose unfair treatment or violence to people who belong to a different race to themselves. It is the belief that some races of people are better than others. I asked these people a second question, which was; Do any events in the past stand out to you as being predominantly racist? The first reply was Yes, in World War Two the Germans were really racist. They thought that they were better than everybody else and that everyone else was a second-class citizen. 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The New York Klan incorporation papers they found told all: every New York State Klan member was employed as a guard in the Napanoch, New York prison. What’s more, the person who had incorporated the Klan’sRead MoreThe Relationship Between Police Stops, Perceptions Of Bias1181 Words   |  5 Pagesto provide a counter argument to charges of racism and the increasing demands of minorities to equal access to all sectors of Canadian society (Knowles 2007). Thus, while supposedly embracing ‘ other ’ cultures, Canadian multiculturalism may actually provide a veil behind which discrimination flourishes and the cultural hegemony of the dominant group is secured. This view is well captured in the theory of ‘ democratic racism ’ . Democratic racism is an ideology that permits the emergenceRead MoreAnalysis Of The Movie The Orange Truck 1368 Words   |  6 PagesHispanic man named Eladio Cruz is smuggling illegal immigrants in his watermelon truck. The truck gets a flat tire and Eladio is forced to stop and try to replace the tire. While stopped, Sheriff Wade decides to borate and pries into Eladio’s affairs investigating the contents of the truck. Sheriff Wade begins to question about smuggling illegal immigrants. Eladio’s replies denying any involvement with such acts. Sheriff Wade hastily checks the truck quickly and comes up empty handed. The Sheriff is insistent