Issues Faced By ABC Company-Free-Samples for Students-Myassignment

Question: Break down the different Issues which are looked by ABC Company. Answer: Presentation ABC Global is a counseling business and it had workplaces in numerous pieces of the world. The point of the organization is to assist the customers with achieving the objectives in information the executives, mining activities, corporate guidance, investigation and some more. This paper will break down the different issues that were looked by ABC Company in worldwide development. The answers for these issues and issues are likewise featured in the paper. The report is a counseling report from the specialist of the organization to the customer. In spite of the fact that the organization has distinguished certain vital objectives for growing in different nations, yet it was not viewed as achievable. There was steep rivalry in the mining business and ABC Company needed to discover answers for beat these issues. The worldwide advertising chief of ABC Company had a few gatherings and conversations with the customers and the partners of the organization and he attempted to discover imagina tive answers for additional development of the organization. The crucial the organization was to accumulate worldwide income from all pieces of the world. The administrator likewise attempted to embrace all the potential estimates which could be taken to extend quickly in different nations and social occasion worldwide income in a limited capacity to focus time. Despite the fact that the organization has embraced wasteful and incapable methods for additional development, however the administrator directed further examination of the organization and along these lines discovered further ways for expansion[1]. Issues recognized ABC Company had wanted to develop their business and increment the volume of deals and gainfulness of the organization. The organization has utilized certain techniques for executing the development procedures and growing the business all around. The organization has utilized market development as the development technique in order to sell its items in the market. ABC has received this system in light of the fact that there was no space for additional development in Australia. This is on the grounds that ABC Company didn't locate any new item or procedure in order to grow in its own nation. Writing audit Change in the executives Change in an association is the stepping stool of development and extension for an organization each organization at one point needs to experience an adjustment in the administration which can offer ascent to a few issues inside the inward just as the outer condition. As per A viable Change Management is gotten by utilizing a ceaseless and dependable technique. A portion of the difficulties are obstruction, restless conduct, inner clashes and so on. These issues of the association ought to be taken care of by utilizing prudent procedures which ought to be detailed out before taking the choice of change[2]. Transformational change the board Propelling the subordinates is a significant activity of a pioneer. A pioneer can dispense both inborn and extraneous inspiration among the individuals who admire the person in question. So as to start transformational changes, an organization needs to experience various examination and formative methodology. Appraisal of the SWOT and comprehension of the state of affairs of the organization and its business condition assumes the key job in the transformational change. For the most part there is a hazard factor that is related with transformational changes and an arrangement and efficient methodologies are required to create transformational changes. Initiative assumes a significant job in this division as it control the individuals through the progressions that will realize a change in the administration. A solitary change doesnt change an administration system[3]. For a worldwide organization the difficulties become progressively mind boggling as the activities of the administratio n are isolated. The coordination and correspondence process with the pioneer and the supervisors at any level is viewed as the most significant viewpoint. Driving with a worldwide attitude Globalization has empowered organizations with assets to venture into the worldwide regions. Venture into the remote grounds require various methodologies for various country states and the individuals of those nation who will be utilized will be anticipating a pioneer or a style of administration that they are utilized to. There are nations which are accustomed to having a definitive pioneers where as there are nations who value the pioneers being value-based and popularity based in nature. The organizations who are a worldwide player are seen to representative chiefs even in higher from the nation of activity. The higher administration of the organization ought to have a mentality to work and co-work with the other partner of the nation of extension so as to guarantee the smooth working of the operations[4]. Driving change in worldwide groups The senior officials of the organization are by and large called TMT or top supervisory crew, these are the individuals who are liable for taking any sort of choice and strategy making changes in the association. Strangely relying upon the area and portions in the business the directors are set and this structure relies upon the nature and size of business. So as to fuse the progressions the organization needs to experience obstruction and to battle the circumstance arranging and formal methodology is required[5]. The higher administration ought to be well are of the complaints and difficulties looked by the representatives in order to build up an answer and increment the dedication towards the change. Technique of the organization Verbal procedure The informal system assumed a significant job in the worldwide extension of business of ABC Company. The supervisors and the more significant position authority of the organization must know about their rivals in order to remain in front of them[6]. It is critical to comprehend the business and the issues that will develop in this industry. The informal technique gives long haul advantage to the business. There are numerous clients who buy the results of the organization based on referral by the earlier clients. These buyers adhere to the item or the brand and they want to pick this organization as opposed to choosing other organization. By examining the contenders, the director would have the option to figure out what the organization is doing and what are the escape clauses of the organization. This will assist them with strengthening their business and along these lines effectively embrace the informal methodology. It is additionally essential to investigate the necessities of the clients in order to maintain the business effectively. It is additionally the obligation of the supervisor to monitor the clients about the surveys of the organization. This compelling and fruitful verbal procedure requires a great deal of exertion and hard work[7]. On the off chance that the showcasing chief realizes the objective gathering, it will support him/her to examine the preferences of the customer. Therefore, the organization can fabricate the showcasing technique as needs be and offer types of assistance as indicated by the inclinations of the customer. Social stages The social stages are viewed as the least demanding path for direct correspondence with the focused on client gathering. It has been discovered that there are over 70% of the web clients who utilize internet based life. It is additionally significant for the chief to watch out for the brand advancement content on the internet based life locales. These substance sharing moves the clients of other barnd and they in the end get pulled in to the brand. In addition, the accomplishment of informal advertising will increment if the feeling creators in the network impact the individuals and they shape the conclusions in the general public. In this way, it tends to be said that the verbal technique assumes a significant job in conveying the data to the crowd. It has been discovered that ABC Company is empowering the clients for the advancement of their item and the clients are additionally glad in sharing their experience. This is considered as the most persuasive and incredible advertising s trategy[8] The developing business sector, improvement in the business atmosphere, ascend in the shopper spending are the central point will help the business for worldwide extension in a limited ability to focus time. It is likewise significant that the organization must pick the higher specialists for example individuals who are occupied with the administration so that they have a decent instructive foundation in that specific field. This will assist them with solving the issues or to examine the issues with the customers or the partners in order to discover further answers for the problems[9]. Additionally, the individual should likewise have pertinent involvement with that field so they can deal with any circumstance. In addition, the chief should likewise be sure when they are taking any significant choices. This is vital in light of the fact that the administrators need to persuade the colleagues and the workers with the goal that they can receive these means. There must certain competito rs in the group who can move different specialists or has the capacity to persuade the colleagues. The new activities must be taken by the chief of the organization and they should concentrate on these activities before offering need to some other. Besides, ABC Company should likewise pick such troughs who can think something imaginative and concoct astounding thoughts with the goal that the organization can extend universally in a limited capacity to focus time[10]. Significance of intrigue an incentive for the business experts It is additionally significant that the top most pioneers of the organization must be of that specific nation wherein the organization was set up at first. This is vital in light of the fact that the pioneers will have an away from of the issues and dangers that will be looked by the organization over the long haul. This issue was looked by the supervisor of ABC Company on the grounds that the director was from South Africa however she had worked in Australia with numerous worldwide groups on different tasks, for example, retail, the travel industry. horticulture, fund and agribusiness. There were some business experts who were occupied with the business as a result of their advantage esteem instead of expert turn of events. This has helped the organization to accumulate different tasks which were of various sorts and examples in light of the fact that there were differe

Annotating Photos Essay Example | Topics and Well Written Essays - 750 words

Clarifying Photos - Essay Example The subsequent photo shows a refining zone with cloud emanations. The territory is de-forested and there is no indication of life in the area. This photograph plainly portrays the impacts of utilization on the earth and the individuals since there are no private houses in the area. The third photo shows the shore line which has being lowed with a sub-marine a ways off. The coastline likewise has all the earmarks of being deforested and dead and it is very prominent that the harbor isn't all around created because of contamination in the area. The forward photo was chosen since it plainly portrays a settled and created petroleum processing plant in the given locale. In refining non-sustainable wellsprings of vitality like petroleum products, the treatment facility discharges exhaust cloud which dirties the earth by shaping corrosive downpour. The fifth photo plainly shows exhaust cloud being created from the discharge of the creation of non-renewable energy sources for example oil in oil chambers. The brown haze prompts the development of corrosive downpour which prompts expanded temperatures since heat gathers in air accordingly making it thick and extreme. The six photos show cars gathering crude materials like sand from the coastline. Two other private vehicles are likewise found in the locale. Autos expend non-inexhaustible wellsprings of vitality for example oil which contaminates nature subsequently prompting a worldwide temperature alteration. The seventh photo shows deforested land with ... The eighth photo shows a raised ocean level. Two vehicles for example a private van and a shipping lorry are grinding away. Utilization of petroleum derivatives via cars and different types of creation and handling prompts raised degrees of the barometrical temperatures makes ocean waters to vanish. The ninth photo shows a deforested beach front territory with piles of gathered crude materials for example sand from the beach. This sand is to be carried away for utilization which prompts brought ocean levels subsequently driving down to de-forestation which increments climatic temperatures. The tenth photo portrays a town abiding/a city with sky scrappers, landmarks, antiquities, trains and different types of open and private vehicle. These devour non-renewable energy sources particularly oil which lead to contamination in this way influencing perceivability in the area. The eleventh photo shows an assembling plant at the foundation with the closer view being left deforested and with no type of life or human dwelling. Utilization of non-inexhaustible wellsprings of vitality lead to outflow of smoke which influences perceivability and prompts development of corrosive downpour. At long last, the last photo shows a creation production line for example steel works. The earth is deforested and there is no type of life or private dwelling in the area. The creation plant emanates smoke which prompts expanded temperatures therefore a dangerous atmospheric devation which influences the earth unfavorably. Taking photos in Alba was not such a simple and charming errand. The picture taker needed to withstand unfriendly warmth, exhaust cloud, poor perceivability and unwelcoming views. A large portion of the land was abandoned in this way the picture taker could look for help or ask any direction. The picture taker understood that the land in Alba was in such a dreary state and the temperatures

How to Use Your Memories to Find the Perfect Essay Topic - College Essay Advisors Admissions Essay Experts

How to Use Your Memories to Find the Perfect Essay Topic - College Essay Advisors Admissions Essay Experts How to Use Your Memories to Find the Perfect Essay Topic How to Use Your Memories to Find the Perfect Essay Topic So youre working on your college applications and just cant seem to come up with a good topic for your essay! You hate all of your ideas and you know a good topic is the foundation for a fantastic essay! Dont panic! Your predicament is quite normal and youre one of many students sweating your essay topic right now!! The good news is we can help! Here are some tips for using your memories to find the perfect topic: Go  through old photo albums (or your Instagram feed) and brainstorm using pictures as your triggers. Look around your bedroom â€" what items jump out to you as things that have meaning? Do this exercise in any place you spend a lot of time. The locker room. The school bus. The library. Your best friend’s house. Your favorite ice cream shop. Try and jog your memory for the most meaningful events in your life thus far.  Think about birthdays and anniversaries.  Special visits from long lost friends.   Competitions you won (or lost). Take your nostalgia for a ride. Up to this point in your life, what have been your most cherished memories and why?  You might not end up writing about your seventh grade science fair, but you could unearth a smaller, more significant story to tell. Don’t be afraid to consult mom and dad. Even if you’re wary of letting your parents in on the brainstorming process, they often remember details you don’t remember or bring up stories you have totally forgotten. (Ours remember many we would like to forget.) Your golden idea might be right in front of you. Maybe you see the blue ribbon pinned on your bedroom wall that you earned after competing in your swim meet while battling the nastiest cold youve ever had. Maybe you want to write about being a team player and a hard worker. Perhaps your dad loves the story of the time you fell flat on your face while dancing on stage at your annual talent show. Perhaps that was the exact moment you realized that performing was your dream and that maybe you shouldnt wear four inch heels while trying to whip and nae nae. The perfect topic is somewhere in your brain, you just have to know where to look. About Kat StubingView all posts by Kat Stubing » Want an expert to take a look at your essay? We're here to help. GIVE US A RING »

Tasseled Wobbegong Shark Facts

The tasselled wobbegong shark is one of the most extraordinary looking shark species.  These animals, sometimes referred to as carpet sharks, have distinctive, branched lobes extending from their heads and a flattened appearance. Although these sharks were first described in 1867, they remain mysterious, as they are not well-known. Tasselled Wobbegong Shark Classification Kingdom: AnimaliaPhylum: ChordataClass: ChondrichthyesSubclass: ElasmobranchiiOrder: OrectolobiformesFamily: OrectolobidaeGenus: EucrossorhinusSpecies: dasypogon Identification and Characteristics The genus Eucrossorhinus comes from the Greek words eu (good), krossoi (tassel) and rhinos (nose). These sharks have 24 to 26 pairs of highly branched dermal lobes that extend from the front of the sharks head to its pectoral fins. It also has branched nasal barbels on its head.  This shark has patterns of dark lines over lighter skin, with dark spots and saddle patches.   Like other wobbegong sharks, tasselled wobbegongs have large heads and mouths, flattened bodies and a spotted appearance.  They are usually thought to grow to a maximum size of about 4 feet in length, although a questionable report estimated one tasselled wobbegong at 12 feet. These sharks have three rows of sharp, fang-like teeth in their upper jaw and two rows of teeth in their lower jaw. Reproduction The tasselled wobbegong shark is ovoviviparous, which means that the females eggs develop within her body. During this process, the young get their nourishment in the womb from the egg yolk. Pups are about 7 to 8 inches long when born. Habitat and Conservation Tasselled wobbegong sharks live in tropical waters in the southwest Pacific Ocean off Indonesia, Australia, and New Guinea. They prefer shallow waters near coral reefs, in water depths of about 6 to 131 feet. Not much is known about this species, and at one point, their populations appeared to be declining, leading to their listing as near threatened. As with all marine animals, threats include damage to and loss of their coral reef habitat and overfishing. Because of their beautiful coloration and interesting appearance, these sharks are sometimes kept in aquariums. Even so, the tasselled wobbegong is most recently listed under least concern. Feeding This species feeds at night upon benthic (bottom) fish and invertebrates. During the day, tasselled wobbegong sharks rest in sheltered areas, such as in caves and under ledges. Their mouths are so large that they have even been seen swallowing other sharks whole. This shark can feed on other fish that share its caves. Aggression Wobbegong sharks are not generally considered threatening to humans. However, their ability to camouflage with their environment, combined with sharp teeth, can result in a painful bite if you come across one of these sharks. Resources and Further Reading Bester, C.  Ã¢â‚¬Å"Eucrossorhinus Dasypogon.† Florida Museum of Natural History, University of Florida, 10 May 2017.Carpenter, Kent E., and Estelita Emily Capuli. â€Å"Eucrossorhinus Dasypogon, Tasselled Wobbegong.† FishBase, August 2019.Compagno, Leonard J.V., et al. Sharks of the World. Princeton University, 2005.Compagno, Leonard J.V. â€Å"Eucrossorhinus Dasypogon (Bleeker, 1867).† Sharks of the World: an Annotated and Illustrated Catalogue of Shark Species Known to Date, Part 1, vol. 4, FAO, 1984, pp. 170-181.Huveneers, C. Pillans, R.D. Eucrossorhinus Dasypogon. The Red List of Threatened Species, International Union for Conservation of Nature and Natural Resources, 18 February 2015.Scales, Helen, and Tom Mannering. â€Å"Pictures: Shark Swallows Another Shark Whole.† National Geographic, 15 Feb. 2012.â€Å"Species Implicated in Attacks.† Florida Museum of Natural History, University of Florida, 20 Aug. 2018.

Civil Rights And Civil Rights - 850 Words

Alexandra Lebron Professor Miller POS 2041 December 9th, 2017 Civil Rights and Civil Liberties Civil rights and civil liberties sound like they mean the same, however, they have very different definitions. As stated in the textbook on page 676, â€Å"to have civil rights means that all rights rooted in the Fourteenth Amendment’s guarantee of equal protection under the law†; which means civil rights are our basic rights to freedom. As stated in the textbook as well, â€Å"to have civil liberties means those personal freedoms that are protected for all individuals. Civil liberties typically involve restraining the government’s actions against individuals’. Our civil liberties are protected by our Bill of Rights, it protects us under the First†¦show more content†¦Trump had failed to speak up for civil rights causes.† Reading the article, it seemed like the African-American citizens were not fond of President Trump’s speech, let alone his presence in attending the ceremony. A lot of people think he is racist and taking away our n atural human rights as citizens for even allowing travel ban to certain countries. Living in the 21st century, civil rights including racism and respect should be a simple action to follow. On the contrary, life today is taking us back to the early 90s with all the human discrimination the world has going on. Regarding civil liberties, a recent story also regarding President Trump’s decision on travel ban, as stated in the last paragraph, has risen a lot of eyebrows. American citizens have the right to travel, not that it is a written right, however, we can be free with ourselves of traveling to other countries. With Trump banning travel from eight countries, several people, including The American Civil Liberties Union, feel that part of our rights were taken away from us. Some judges seem that this discriminates certain nationalities, and seems racist for President Trump to do. Civil liberties must be given to us under the words of the Constitution, no law nor president can take that away. There have been several court cases regarding civil liberties and civil rights for decades now. Two court case examples regarding civil rights, found on civilrights.org, are the 1886Show MoreRelatedCivil Rights And Civil Rights Essay1087 Words   |  5 PagesGovernment 2305 7 OCT 2017 Civil rights verses civil liabilities. Civil rights entail the basic need to be free from unequal treatment based on characteristics such as gender, race, nationality and disability among others. Civil rights are political rights, economic rights and social rights that are entitled to every citizen by birth in order to participate fully without oppression or discrimination against. Civil rights violation occurs in almost all phases of human rights. In case of employment peopleRead MoreCivil Liberties And Civil Rights1081 Words   |  5 Pages1 McGahey 3 Megan McGahey Sherry Sharifian GOVT 2305 71430 20 September 2017 Civil Liberties vs. Civil Rights In the U.S. most use the terms Civil Liberties and Civil Rights interchangeably; although they both protect the freedom of citizens they do this in different ways. 2 Civil Liberties are limitations placed on the government. These are things the government is restricted to do, by the constitution. Things that could interfere with personal freedom. 3 For example, the 1st amendment says thatRead MoreCivil Liberties And Civil Rights1083 Words   |  5 Pages2017 1 Civil Liberties vs. Civil Rights 2 Civil Liberties are basic rights and freedoms that we are guaranteed by the government. You can find them in the Bill of Rights and in the Constitution. Civil liberties are liberties that we as Americans feel safe to interpret on the daily basis. 3 Some civil liberties include, the right 4 for free speech, the right to privacy, the right to remain silent in a police interrogation, the right to be free from unreasonable searches of your home, the right to aRead MoreCivil Liberties And Civil Rights1365 Words   |  6 PagesCivil Liberties Evaluation America, a country founded on civil liberties and civil rights which are very strongly protected by law. The United States constitution specifically address the rights and freedoms that all Americans are guaranteed. Now over 200 hundred years later, the United States has rapidly grown, global travel has become more efficient, and threats that were not even imagine now exist. The question that many Americans ask today is has this changed our perception on our civil libertiesRead MoreCivil Liberties And Civil Rights1329 Words   |  6 Pages2017 Civil Liberties v Civil Rights Civil Liberties and Civil Rights is a pillar for every American citizen. Civil Liberties are specific individual rights a person has that are legally protected from being violated by the government. 1 Civil Liberties include, but are not limited to, right to privacy, right to vote, right to bear arms, and right to marry. Civil Rights provide for the right to be treated equally without discrimination. An easy way to remember the difference between a Civil LibertyRead MoreCivil Rights And Civil Liberties1025 Words   |  5 PagesJennyfer Tshilanda Professor Sharifian Government 2305 September 28th, 2017. 1 Civil rights vs Civil liberties 1. 2 Define Civil Liberties; then define Civil Rights. How are they similar? How do they differ? Which civil sequence has more influence on your life as you know it to be now? Why do you believe this to be so? Civil rights and civil of liberties have regularly been the discussion of different locales throughout the years. In the achievement of social liberties and freedoms, laws and statutoryRead MoreCivil Liberties And Civil Rights891 Words   |  4 PagesCivil Liberties and Rights The notion of Civil Liberties and Civil Rights in the United States have their origins before the creation of the country in the writings of the Enlightenment, which was the dominant cultural movement in the years leading up and shortly after the founding of the country. First laid down on paper by Thomas Jefferson in the Declaration of Independence, the proclamation â€Å"all men are created equal† and are â€Å"endowed by their creator with certain, unalienable Rights, that amongstRead MoreCivil Rights Vs. Civil Liberties901 Words   |  4 PagesSeptember 2017 Civil Rights vs. Civil Liberties In America, today there is a lot of controversy over human’s rights. This is not true of just today, however, this fight for people s rights has been going on for ages. There are two basic types of rights. 2 There are Civil Rights and there are Civil Liberties. Civil Liberties are a broader topic, such as the right to vote or the right to bear arms, they can be directly from the Bill of Rights or the Constitution. While Civil Rights are more specificRead MoreWomans Civil Right1308 Words   |  6 PagesA Women’s Civil Right The speech †A Women’s Civil Right† was written in 1969 and the feminist author Betty Friedan delivered it. Betty Friedan was a proponent of the modern women’s movement and claimed that women in 1969 and onwards should not be trapped in the stereotypical housewife role. Friedan was convinces that social barriers in the society kept women imprisoned in â€Å"the housewife trap†. She wanted women to have better career opportunities, introduce equality with men and to eliminate theRead MoreCivil Right Essay1598 Words   |  7 Pagesdiscuss when and why the Cold War ended. 2. Discuss the origins of the Vietnam War, the course of the war over thirty years in the 1940s, and wars impact on the United States, both at home and in terms of foreign policy. 3. Write an essay on the civil rights movement since 1953 in which you discuss the major factors that have contributed to its success and its major gains. Be sure to discuss more than one group and to cite examples from each decade of the 1950s through the 1990s. 4. Discuss the reasons

Do you agree with the statement that America has no culture Free Essays

Nowadays the world is a really small place compared to what it used to be before. Twenty first century brought many changes for our society and it had been marked by the rise of a global economy, the rise of the consumerism, mistrust in government, deepening concern of over terrorism and an increase in the power of private enterprise. With the fall of the Soviet Union the USA became the sole superpower, and although it is suffering from many domestic and foreign problems, it still has a huge influence on the world‘s matters . We will write a custom essay sample on Do you agree with the statement that America has no culture? or any similar topic only for you Order Now The same thing is with the culture. The term Americanisation has been used since 1907 for the American impact on other countries. I will write about negative and positive aspects of America’s culture and how it affects our world and how it was formed. One of the main things which form society is a culture. If we are talking about the USA, it is primarily Western, but influenced by the Native American, African, Asian, Polynesian and Latin American cultures too. Despite certain consistent ideological principles (e.g. individualism, egalitarianism, and faith in freedom and democracy), American culture has a variety of expressions due to its geographical scale and demographic diversity. The United States has often been thought of as a melting pot, but now it trends towards cultural diversity, pluralism and the image of a salad bowl. Many American cultural elements, especially from popular culture, have spread across the globe through modern mass media .For example, Hollywood dominates most of the world’s media markets. It is the chief medium by which people across the globe see American fashions, customs, scenery and way of life. The same is with music industry. Many U.S.-based artists, such as Elvis Presley and Michael Jackson are recognized worldwide and have sold over 500 million albums each. Moreover, America‘s corporate business is selling the ideas of freedom, choice, competition for all the world. Cocacola is the most recognised brand in the world and it is a symbol of Americanization and it‘s culture. Furthermore, fast food companies are also often viewed as being a symbol of U.S. marketing dominance. Companies such as Starbucks, McDonald‘s, Burger King and KFC have numerous outlets around the world. Finally, the USA had a lot of really influential poets, such as M.Twain or E.Hemingway whose works continue to be popular to this day. However, all  these things poses quite a few problems if we really want to understand if such thing as „American cultureâ€Å" exists. First of all, the global presence of America‘s influence in business, politics and economy. Multinational food corporations are „killingâ€Å" small business by having less expenses and hiring workers for a lower salary. Speaking about politics, the USA in the last 20 years has participated in more wars or conflicts more than any other nation. Secondly ,the globalisation, which America brings to our homes ,imposes some laws or certain ideas on citizens which might be harmful in the long term for nation‘s economy or it’s standings of values, and customs, which can not be changed if we want to have society with moral standarts. Finally, most of the media and production created by the USA has a really low art value or lack a deeper meaning, because the reason they are created is profit. And if you want to have a profit, you have to sell your merchandise, you don’t need anything really mind provoking. To sum up, I believe that American culture exists ,and there are many great things which were made or created in the USA, such as music or modern technology ,which we use everyday, but we shouldn‘t forget that this country also invented things like weapons of mass destruction and started many wars, because the USA is „the world‘s policeâ€Å" and they have to make sure there is peace in the world. How to cite Do you agree with the statement that America has no culture?, Papers

George Washington and Espionage in the Revolutionary War free essay sample

There is nothing more necessary than good Intelligence to frustrate a designing enemy, amp; nothing that requires greater pains to obtain. – George Washington, 1755 President George Washington is known by the many facets of his spectacular leadership: as a general, a politician, farmer and local leader, and our nation’s founder. Washington’s place in history is secured by his efforts to turn a band of unorganized, underequipped rebels into a formidable national army that defeated a colonial superpower. Indeed, Washington’s military leadership was instrumental in resolving the American Revolutionary War in the favor of the colonists. However, close study of the Continental Army’s progress during the war shows that in battle, especially early in the war, General Washington was regularly defeated and outmaneuvered by British forces. Tactically outmatched, Washington found success by strategically outsmarting his British counterparts; making use of the great distances on the American continent to effectively â€Å"divide and conquer† British efforts, allowing Washington’s troops to destroy individual detachments in the field. We will write a custom essay sample on George Washington and Espionage in the Revolutionary War or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The American’s reliance on guerilla type warfare and surprising British commanders required top-rate intelligence. Nearly every one of Washington’s strategic masterstrokes of the war involved misleading one British army, allowing the Continental Army to swiftly strike at other British forces unopposed. These complex operations required rebels to not only gather information on British intentions, but also plant false information on American movements to mislead British military leaders. To this end, Washington created America’s first espionage agency, simultaneously developing several spy rings and covert operations to assist Washington in meeting rebel war aims. The heroic efforts and sacrifices of America’s earliest spies and the influence they played on the eventual patriot victory cannot be underestimated; underground organizations such as the Culper Ring and spies such as Nathan Hale were instrumental in providing Washington a clear strategic view of British dispositions within the occupied territories. The unprecedented insight into British deployments that Washington’s spies afforded him directly contributed to stunning patriot victories such as at Trenton, Saratoga and in the Yorktown Campaign. In their secret battle for intelligence supremacy, Washington’s spymaster Benjamin Tallmadge squared off against an extensive British and Loyalist spy network led by the energetic Major John Andre. In order to understand the effect of spying in George Washington’s command from a primary perspective, the study of authentic spycraft in the late 18th Century is essential. Agents on both sides of the war made use of various â€Å"tricks of the trade† primarily to send secret information to their handlers. Operating behind enemy lines, the spies had to get detailed information past enemy lines without revealing themselves or the recipients of their intelligence. To do this they made extensive use of covert methods including: coded messages, invisible ink, dead drops, mask letters and messages concealed in quills. Learning from early mistakes, such as the loss of patriot spy Nathan Hale in 1776, American spies’ specialized in developing extensive networks of informants and lines of communication. Benjamin Tallmadge and the Culper Ring successfully utilized dead drops and invisible ink many times to get vital information out of British occupied cities. Major John Andre instructed British correspondence written in invisible ink to be marked with an â€Å"F† or â€Å"A†; to identify if heat or chemicals would reveal the hidden message. Among the most successful invisible ink formulas used by patriot agents was a potent agent-reagent ink mix created by Sir James Jay, brother to John Jay of Jay Treaty and Supreme Court fame. The specially formulated invisible ink could only be revealed by its equally unique counterpart and was used almost exclusively in the all-important dispatches between spy leaders such as Tallmadge and George Washington. To ensure security of information, agents in the field were only ever in possession of the invisible ink, the revealing reagent was kept safely at headquarters to safeguard it from being compromised by British capture. The British officials made more use of novel encryption techniques such as the mask letter, used extensively by Sir Henry Clinton to hide a message within a message, as well as concealing his messages within hollow quills. Many of the tactics used by spies in the Revolutionary War are still standard practice among the modern intelligence community. In addition to complex, covert operations, more basic methods of intelligence gathering involved regular troops and such simple actions as intercepting enemy correspondence. City and camp security along with picket lines and patrols ensured the capture of some secret correspondence in the war. Famous examples include the interception of Miss Jenny’s intelligence actions for the patriots and the capture of Major Andre by militia troops. Ultimately, the spying techniques of the late 18th Century allowed Washington’s top spies to score major intelligence victories yet exposed them to grave peril and even death. George Washington’s experiences in the French and Indian War are often cited as the formative period for Washington’s military genius. Less studied is Washington’s just as abrupt introduction to the world of espionage in his western campaigns. A fast rising, young and energetic Major Washington of the Virginia militia was sent by Governor Dinwiddie in 1753 to inform French forces in the Ohio Country of Britain’s claim to the area and requested the French to leave. It was during this foray that Washington, disguised as an ordinary trader, dined with some French leaders who, affected by the wine, told Washington the name and location of the four French forts in Ohio. Using these observations and his skill as a surveyor, Washington drew a map of the Ohio River valley displaying the French dispositions and his thought on their intentions. Washington also came across hundreds of French canoes on the river, which he deduced were built for offensive action. Showing the inexperience and impetuosity of a young man, the now lieutenant-colonel Washington, his small band of men and in alliance with the Iroquois leader Tanacharison, the â€Å"Half-King†, ambushed a French Canadian force and killed its leader Joseph de Jumonville. However, Washington’s brash actions also showed courage and initiative in unfamiliar terrain, as noted by his French captors after his defeat at Fort Necessity in July 1754. Interestingly enough, Washington’s actions were the spark that ignited the Seven Years War and secured his fame even in London. After his release by the French, Washington accompanied General Edward Braddock on the ill-fated Wilderness Campaign which saw the British regulars, marching in bright red uniforms and in straight line formation, were defeated by the more practical camouflage and tactics of the French and their Native American allies. Washington’s experiences from the battle were transformative to his military thinking. Most importantly, it awoke in Washington the realization that accurate intelligence was an essential part of any military campaign. Washington would use the experiences of his early military career to develop his military genius and his appreciation for strong intelligence networks. America’s first espionage network developed in a time of great social changes. In addition to political and military strife, the division of American society into Patriot and Loyalist camps created a hotbed of subversion and secret activities. The spy rings developed and used extensively in the coming war by George Washington had their root in the secret societies that rose in opposition to British policies. The oppressive actions by British Parliament, beginning with the Stamp Act and the occupation of the North American mainland by professional British troops, led to enormous tensions between the colonists and the crown. In addition to the overarching political strife, the conflict between Patriot and Loyalist colonials tore American society apart. With public outcries of dissent against British policies expressly forbidden, patriot activists developed extensive secret societies to marshal and organize colonial resistance without fear of reprisal. The largest of these was the Sons of Liberty whose resistance to British oppression became more and more violent. It was the Sons of Liberty who organized the Boston Tea Party and other vocal demonstrations against British rule. In addition to stirring public support for the rebel movement, the Sons early rosters included several important political and military leaders of the new United States and the precursors of the wartime spy rings. Most importantly for the war effort, these secret societies allowed wealthy, yet established, American benefactors to covertly fund the rebellion. Beginning in the Spring of 1775 the development of hostilities accelerated dramatically. In March, Patrick Henry delivers his famous â€Å"give me liberty or give me death† speech to the Virginia Assembly. The next month British commander General Gage commences aggressive actions against colonial militia stores, drawing strong reactions from the colonial assemblies. The first shots of the war were fired at Lexington and Concord where colonial militiamen were driven off by British regulars. The famous Ride of Paul Revere was in fact the first intelligence mission of the war, with Revere’s report allowing the Lexington militia to muster before the British arrived. Revere’s connection with covert intrigues did not end with his rider owever, when his wife Rachel sent Paul a letter along with 125 pounds the man she entrusted to deliver it, Sons of Liberty and Massachusetts Provisional Congress member Benjamin Church, turned out to be a loyalist and gave the letter to General Gage. The first years of the rebellion were especially difficult for the patriots; the relatively unorganized militias were being completely outfought by British regulars and the rebel cause didn’t even enjoy universal support among the colonial population. Loyalist informants scored several early victories that allowed arriving British troops to strike rebel militias before they could fully muster. Well-known American scientist Benjamin Thompson sent a message in invisible ink to General Gage which listed the movements and numbers of the rebel army. Despite the many setbacks, the rebels scored a number of victories; Benedict Arnold and Ethan Allen stormed Fort Ticonderoga, and American militiamen took Bunker Hill. Further successes in the beginning of 1776 forced the British to withdraw from vulnerable Boston when Washington moved his artillery to the heights above the city. With these victories the French and Spanish began funding and supplying the American Revolution through the use of front companies, a decidedly covert activity. On July 4th, 1776 the Continental Congress signed the Declaration of Independence, establishing the United States of America with George Washington as Commander in Chief. With this declaration the conflict turned from a resistance/police action to a full-scale open war. Commanding the nascent American forces against the world’s most formidable colonial power was no easy task and General Washington was forced to use that tactics he learned in the French and Indian War to combat the overwhelming British superiority of arms. To this end he made use of North America’s huge territory and imposing geography, the limited British forces had no hope of occupying the vast countryside, where 90% of the American population lived. Based on their naval superiority, the British held the major coastal cities and courted Loyalist support, especially in the South and in Canada. Washington spent much of the early years of the war reacting to British initiative. Recently withdrawn from Boston, William Howe landed 20,000 British soldiers on Long Island in August of 1776 and defeated patriot resistance. Last minute intelligence warned Washington of the threat of Howe’s flanking maneuver to the rebel army. In a desperate dash, Washington’s army slipped the trap and crossed the East River at night without casualties. Despite his successful withdrawal, the British remained on the offensive, capturing New York City and holding it for the remainder of the war and moving German mercenaries into New Jersey. As the center of British occupation in America, New York City became the primary target for patriot intelligence gathering missions. In the chaos following New York’s fall to the British, Washington was forced to authorize hastily organized covert operations within the city. It was into this dangerous situation that schoolteacher Nathan Hale reluctantly volunteered to enter occupied New York and scout out British fortifications. Hale’s mission suffered bad luck from the start. The same day he was caught, members of his regiment had set pre-planned fires throughout the city to disrupt British operations. Also against his luck, a Tory relative of Hale recognized him as a patriot and it wasn’t long before the schoolteacher turned spy found himself carted before Howe and eventually executed. Hale’s fame as an American hero stems not from his success but from his unshakable determination to serve his country even if he had no formal training. Hale’s final words were purportedly â€Å"I only regret that I have but one life to give for my country. Washington’s budding spy network did eventually see success, when it gave Washington the information necessary for his iconic Crossing of the Delaware. December of 1776 was a dark time for the rebellion, which had seen itself defeated on several fronts. Realizing the need for a symbolic victory to raise the morale of his troops, Washing ton began inquiries about Colonel Johann Rall and his Hessian mercenaries stationed in Trenton, New Jersey. Rebel financier Robert Morris paid former British soldier John Honeyman to spy on the German dispositions, location of picket guards and guard routines. In addition to sending back vital information to Washington, Honeyman managed to befriend Rall and convinced him that Washington’s troops were unclothed, unfed and unequipped for battle. Convinced that he and his troops could enjoy the Christmas festivities in peace, the Hessian troops were wholly unprepared for Washington’s attack on December 26th, 1776. Washington’s important victory, followed up with further success at the Battle of Princeton in January, set the Continentals to emerge from the winter in 1777 with enough will and fighting strength to continue the war. Though Washington’s quick strikes at small British detachments bore resemblance to Fabian tactics and had little strategic effect on the war, the important morale boosting victories at Trenton and Princeton set the stage for American victory in the larger campaigns and set-piece battles from 1777 onward. Washington’s successes forced Howe to withdraw British detachments towards New York City’s surrounding area, yet his army of occupation still acted as a powerful force-in-being, effectively threatening all the middle colonies. The British entered the summer of 1777 with a regained initiative; the cornerstone of which was General Burgoyne’s invasion down the Hudson River valley from Canada. The obvious next move for the British would have been for Howe to link up with Burgoyne’s army in Albany, thereby cutting New England off from the rest of the states. Howe, whether operating under overconfidence, falsified American reports or miscommunication made the strategic blunder of invading Pennsylvania instead of meeting Burgoyne. Howe’s questionable decision already aroused concern among British officers, with Sir Henry Clinton writing to Burgoyne about Howe’s actions. With Britain’s two main armies in the America’s separated by separate campaigns, Washington immediately went on the offensive, attacking Howe in Pennsylvania. Washington’s Continentals were driven off by Howe at Brandywine and Germantown followed by the British occupation of Philadelphia, yet these skirmishes proved just enough to distract the head British commander from the events taking place to the north. American General Horatio Gates overwhelmed and surrounded Burgoyne’s army at Saratoga over the course of a several day battle. Though this iconic first victory in a large-scale battle was not Washington’s to be had, his clever use of falsified information leaks and his foreknowledge of Burgoyne’s and Howe’s plans allowed him to plan and enact this strategic masterstroke. The American victory at Saratoga was one of the most important battles of the Revolutionary War and was arguably the turning point in that conflict. Most importantly, the highly visible defeat and capture of an entire British army by the rebels signaled a shift in the balance of power. As Washington’s soldiers entered winter quarters at Valley Forge, American diplomats where already negotiating alliances with France. French involvement in this now global war expanded to include Spain and the Netherlands also fighting the British. Washington spent much of 1778 training and consolidating his forces while the British, now under the overall command of Sir Henry Clinton, attempted regain the initiative by launching offensives in the southern states. Clinton sought to use Loyalists support to win the war for the British and enlisted many Tories to his cause. Among these was Anne Bates, a loyalist spy who was sent to spy on Washington’s camp in White Plains, NY. In 1780, the patriot spies of Benjamin Tallmadge’s Culper Ring informed Washington of the impending British attack on his camp at Morristown, allowing Washington’s weakened forces to slow the British attack and escape. The central effort of George Washington’s espionage activities was the Culper Ring, led by Washington’s favorite spymaster Benjamin Tallmadge. Founded in the summer of 1778, the spy ring, name after the Culper brothers who were members, operated extensively throughout the warzones but especially in the New York, New Jersey and Connecticut area. Learning from the mistakes of hasty espionage that characterized Nathan Hale’s operations in the early years of the war, Tallmadge developed a large, efficient but incredibly secretive organization that served its function well till the end of the war. Secrecy was so tight that even George Washington did not know the names of all the members, protecting all members of the rebel intelligence force in the case of British interception of secret messages. The Culper Ring had an extensive support system of informants and safehouses so that its agents would not be left unsupported as in the case of Hale. These master spies made use of dead drops and codes to encrypt their secrets. The Culper Ring leaders, including Richard Townsend who was codenamed Culper Junior and Caleb Brewster, developed an elaborate courier route to secrete messages out of occupied New York City. This â€Å"spies highway† used dead drops and patriot safe houses to ferry Washington’s agents across the Long Island Sound to Connecticut, and from there it avoided British patrols till finally reaching Washington’s camp. The security and availability of this important line of communication was frequently discussed in the secret dispatches. In one such correspondence, Washington outlines to Tallmadge a plan to alter the route, â€Å"The plan for opening the communication by way of Staten Island may be delayed until ‘C’ hears further from me on the subject. †, with ‘C’ referring to Samuel Culper, code name for the entire Culper Ring. Members of the ring were often referred to by numbers, George Washington himself was referred to as Agent 711 in Culper Ring correspondence. Many other agents working with the Culper Ring brought important intelligence to light, even paying with their lives for it. Such is the example of Agent 355, an unnamed â€Å"lady† who gained access to British spymaster John Andre’s secret papers. Unfortunately, it is believed this woman was caught and hanged by British forces. Her efforts help lead to the Culper Ring’s greatest success: uncovering the treason and plot by Benedict Arnold to turn over West Point to the British. Arnold was disgruntled at the many slights and lack of pay forthcoming from the Continental Congress while the British hoped control of West Point would let them cut the rebel forces in two. John Andre managed to meet with Arnold to arrange the defection, but on the way back to British lines Andre was caught by American militiamen when he mistook the soldiers for British supporting Tories, because one wore a Hessian overcoat, and divulged his loyalties and mission quite readily. The shocked yet astute militiamen turned Andre over to Lt. Col. John Jameson, Arnold’s subordinate. Though Tallmadge correctly suspected Andre and prevented him from being handed to Arnold, the treasonous general got word of Andre’s capture and escaped to New York where he hunted down Culper Ring members. The tireless spying of the Culper Ring and Benjamin Tallmadge’s insight into Andre’s true nature allowed this grave threat and iconic treason to be caught before it was sprung. Captured correspondence directly led to Andre’s capture, Tallmadge was easily able to deduce that the John Anderson of the letters was Major Andre. Not long after, the mysterious ‘Gustavus’, the recipient of the letter was unmasked as Benedict Arnold. The American Revolutionary War was much more than just a clash of men and steel. It was a battle of wits, daring and boldness played out by some of the greatest military minds of the age. Outnumbered and outgunned, George Washington managed to turn a highly divided colonial militia into the formidable force that defeated what was at the time one of the largest invasions in history. By playing to his strengths, and the strengths of the nascent United States, Washington used America’s great size and ruggedness to draw the British into a Fabian war of attrition. As important if not more than sheer military feats, Washington and his spies fought a separate battle of intrigue and guile that, in the end, spelled ultimate victory for George Washington and the Continental Army. It is clear from the sheer volume of correspondence between General Washington and his spymasters, such as Benjamin Tallmadge, that our young nation’s wartime leader was fully aware of importance of the intelligence situation. His foresight in regard to espionage and his meticulous attention to every detail of the war effort is what forced the British withdrawal and the independence of the United States of America. Washington’s abilities to manage all necessary affairs with great energy and talent enabled him to set a fine example and historical precedent as our nation’s first president. [ 1 ]. Washington, George. The Founding Fathers of American Intelligence: George Washington. P. K. Rose, Editor. CIA Center for the Study of Intelligence. [ 2 ]. Maj. Bush. Disposition on British Spies, December 13, 1777. The George Washington Papers at the Library of Congress, 1741-1799. United States Library of Congress, Manuscript Division. [ 3 ]. Spy Report by Joseph Walker to George Washington, March 30, 1781. The George Washington Papers at the Library of Congress, 1741-1799. United States Library of Congress, Manuscript Division. [ 4 ]. Samuel Culper Jr. (aka Richard Townsend) to John Bolton in Code. The George Washington Papers at the Library of Congress, 1741-1799. United States Library of Congress, Manuscript Division. [ 5 ]. Foster, Ghering, Light McCollum. Spy Letters of the American Revolution – Invisible Ink. William L. Clements Library, University of Michigan. [ 6 ]. George Washington to Benjamin Tallmadge, April 30, 1779. John C. Fitzpatrick, Editor. The Writings of George Washington from the Original Sources, 1745-1799. [ 7 ]. Foster, Ghering, Light McCollum. Spy Letters of the American Revolution – People of the Revolution: Miss Jenny. William L. Clements Library, University of Michigan. [ 8 ]. Lengel, Edward. General George Washington. Pg. 32 [ 9 ]. Washington, George. George Washington’s Map, accompanying his â€Å"Journal to the Ohio, 1754. United States Library of Congress, Geography and Map Division. [ 10 ]. Carbone, Gerald M. Washington: Lessons in Leadership. Great General Series. Pg. 19 [ 11 ]. Carbone, Gerald M. Washington: Lessons in Leadership. Great General Series. Pg. 48 [ 12 ]. Kreamer, Todd Allen. Sons of Liberty:How a Secret Society of Rebel Americans Made Its Mark on Early America. [ 13 ]. Foster, Ghering, Light McCollum. Spy Letters of the American Revolution – Letter from Rachel Revere to Paul Revere, April/May 1775. William L. Clements Library, University of Michigan. [ 14 ]. Foster, Ghering, Light McCollum. Spy Letters of the American Revolution – Invisible Ink Letter from Benjamin Thompson to Unknown, May 6, 1775. William L. Clements Library, University of Michigan. [ 15 ]. Nathan Spicer to George Washington Deposition on British Military Operations. John C. Fitzpatrick, Editor. The Writings of George Washington from the Original Sources, 1745-1799. [ 16 ]. McIntyre, Ruluff D. George Washington: Master of Misinformation – Hero with a Purpose. [ 17 ]. McIntyre, Ruluff D. George Washington: Master of Misinformation – Hero with a Purpose. [ 18 ]. Carbone, Gerald M. Washington: Lessons in Leadership. Great General Series. Pg. 112 [ 19 ]. Foster, Ghering, Light McCollum. Spy Letters of the American Revolution – Letter from William Howe to John Burgoyne concealed in quill tip, July 17, 1777. William L. Clements Library, University of Michigan. [ 20 ]. Foster, Ghering, Light McCollum. Spy Letters of the American Revolution – Letter from Henry Clinton to John Burgoyne, August 10, 1777. William L. Clements Library, University of Michigan. [ 21 ]. Nelson, Charles Esq. An Original, Compiled and Corrected Account of Burgoyne’s Campaign, and the Memorable Battles of Bemis’s Heights, Sept. 19, and Oct. 7, 1777. Pg. 63 [ 22 ]. Nelson, Charles Esq. An Original, Compiled and Corrected Account of Burgoyne’s Campaign, and the Memorable Battles of Bemis’s Heights, Sept. 19, and Oct. 7, 1777. Pg. 201 [ 23 ]. Foster, Ghering, Light McCollum. Spy Letters of the American Revolution – Undated, Unsigned Letter regarding Loyalist spy Ann Bates. William L. Clements Library, University of Michigan. [ 24 ]. Allen, Thomas. George Washington, Spymaster. 2004. pg. 49 [ 25 ]. Allen, Thomas. George Washington, Spymaster. 2004. pg. 51 [ 26 ]. Letter from George Washington to Benjamin Tallmadge, April 30, 1779. John C. Fitzpatrick, Editor. The Writings of George Washington from the Original Sources, 1745-1799. [ 27 ]. Foster, Ghering, Light McCollum. Spy Letters of the American Revolution – Letter from George Washington to Benhamin Tallmadge Ordering the Creation of the Culper Ring, June 27, 1779. William L. Clements Library, University of Michigan. [ 28 ]. Smith, Joshua. An Authentic Narrative of the Causes Which Led to the Death of Major Andre. [ 29 ]. Maj. John Andre. Major Andre’s Journal. Col. C. Willcox, Editor. Pg. 115

A biography of Ralph Waldo Emerson essays

A biography of Ralph Waldo Emerson essays One of Americas most influential thinkers and authors was Ralph Waldo Emerson. Ralph Waldo Emerson was born in Boston on May 25, 1803. Emerson's dad died when he was only eight, which forced his mom to take in boarders to support the family's needs. When Emerson was only 14, he entered Harvard, where he ran became a sort of secretary for the president of the university. When he graduated Harvard, at age 18, he became a teacher. When he got tired or teaching, he enrolled in the Divinity School, in Cambridge, Massachusetts, to become a preacher. After his graduation of the Divinity School, he started his minister career as a guest speaker at local churches. Three years after his graduation, he was appointed minister of the Second Church of Boston. Because of personal doubts about the Church doctrine, he felt he could no longer administer the Lord's supper, he quit as minister of the Second Church of Boston. After Emerson left his career as a minister, he sailed to Europe, where he met many prominent European writers. A year later, he returned back to the United States, where he settled in Concord Massachusetts. At an oration at Harvard, he gave one of his most famous, if not his most famous speech, "The American Scholar." "The American Scholar," was a speech about being intellectually independent. Intellectually Independent simply means that everyone should think for themselves, and not become a "parrot of other mens thinking." This speech was very important in Emerson's life, because he was able to mention his theory of Transcendentalism to an open audience. Emerson's most popular written work, was probably "Nature." "Nature," was an essay on the theory of Transcendentalism, and his personal views of nature. Although Emerson wrote many famous works, his main source of income was being a public speaker. Among the places Emerson spoke were lyceums, and universities. Although Emerson mainly spoke at l ...

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Green Tea Organics PEST, SWOT and Porters Analysis

Green Tea Organics PEST, SWOT and Porters Analysis When an organization gets prepared to step into the international market, it has a lot of things to do. The term marketing will always be an inevitable term for them whether they are supplying the products domestically or internationally. There are many differences between the domestic and international business in terms of marketing. Whenever an organization sees itself doing great in the domestic market, it also aims to capture the international market. But capturing the international market is not an easy thing. It needs a lot of research, planning and effort. The managers need to do understand all the complexities and diversities of international marketing. After understanding these things, they also need to build up the skills, aptitudes and knowledge so they can achieve their target in the international level. There is a need for strong research and development team in the organization to learn about the need of the products in the market and also to learn about how to establish their brand in that particular country for attracting and satisfying the new range of customers. There is a need to perform the PESTLE analysis- political, economic, social, technological, legal and environmental analysis. They also need to learn about the strengths, weakness and the opportunities of the organization in that market. As the consumption of tea in Malaysia is increasing day by day and there is a growing need for organic tea, Green Tea Organics Limited, a recently formed organization thought of exporting organic tea to Malaysia. This report will focus on the external environment analysis by Green Tea Organics Limited. It will also try to analyze the strengths, weakness and opportunities and at the end, this report will try to design some marketing strategies for Green Tea Organics Limited for coping up with the market. Planning is always defined as a systematic way for relating things to the future. It is basically an attempt which is taken to manage the effects of external, uncontrollable factors on the strengths, weaknesses, objectives and the goals of the firms for attaining a desired end. Again, it is held to be a commitment of resources to the market of a country for achieving specific goals. We can also say that, planning is basically the job of making things happen in a synchronized way otherwise things might not occur. (Enderwick, 2009) It can also be related to the formulation of goals and methods for accomplishing them. So, it can be termed as both a process and a philosophy. Structurally, there are three ways to be used to define planning- corporate, strategic and tactical. International corporate planning is defined to be a long-term goal incorporating generalized objectives for the organization. The highest level of any organization conducts this planning. They also deal with the product, capital and research. International marketing strategy is the kind of a corporate planning which the highest levels of managers undertake to place their products in the international market (Cadogan, 2009). For that, they design different market entry strategies along with new marketing mix strategies so the products can catch the essence of the market and can also attract the right base of consumers. According to many researches, a cup of tea contains less caffeine than coffee. This is the reason health conscious consumers are more driven to drink tea. The invention of organic green tea is leading these consumers to prefer tea more than coffee as it has been widely promoted these days and it has also so many positive health benefits. (Waranantakul, 2014) There is an increase in the health conscious consumer base in Malaysia for which Green Tea Organics Limited chose it as their market place for organic green tea. International marketing is defined as the application of marketing principles by an organization or association in more than one country. There is a much debate between international marketing and global marketing. Coincidentally they both are held to be the same. (Peter and Olson, 2010) Situational analysis is performed to better understand the complexities and advantages in the market for the newly arrived organization. It consists of 5Cs- Company, Competitors, Customers, Collaborators and Climate. (Pandurangarao, 2015) 3.1 Company Green Tea Organics Limited started its journey in Assam, India. Domestically, it has a strong market of a 3.5 crores of organic tea consumer base in the all-over India. It has approximately 200 farmers in the different areas of Assam and among them, 120 farmers are certified. Seeing this growth, they want to export tea now. 3.2 Competitors Green Tea Organics as several competitors in Assam, India. But they have been able to differentiate themselves among them because of their quality and price range. Now it wants to capture the market of Malaysia with the same attributes. 3.3 Customers The growing health conscious consumer base of Malaysia is the main customers of Green Tea Organics Limited. Since they prefer tea to coffee and also want to have it in a low price range, Green Tea Organics has a strong potential to catch the market. 3.4 Collaborators Collaborators are the agencies or the media who help the organization from the foreign countries in setting up their business in the other country. Green Tea Organics will use the indirect channel for the distribution of their products. They will look for the third party agencies so they can sell their products in the market for the first few months. The advantage of using an indirect channel is that it doesnt require sales personnel to be present at the market. 3.5 Climate The climate for a business means the external environment. Green Tea Organics is currently ready to face all the complexities in the Malaysian market. 4.1 Mission Statement Right now, Green Tea Organics Limited wants to export their product organic tea to Malaysia to capture this international market with the quality of their product and also the low price range. Basically the roadmap of Green Tea Organics starts with the mission which is held to be enduring. It very well establishes the purpose and also declares the standard against which it will always weight their actions and decisions. The missions are- To give a refreshing start to the day To motivate people with optimism and happiness To create a value To make a difference in the society 4.2 Product Green Tea Organics Limited wants to introduce their signature product organic green tea in the Malaysian market. There are some very important health benefits in it. There is the presence of polyphenoloxidase in it. According to doctors and researchers, there is an abundant supply of antioxidants which is said to have the prevention and curing power of more than 14 diseases, such as skin diseases, cancer, cavities, food poisoning, virus and excessive fat etc. 4.3 Target Market The target market for the organic green tea product of Green Tea Organics is those above of 5 years of age and who are also health conscious. This product can be consumed by any one above 5 years of the age. It will be very helpful for the fat people as it reduces fat and also for those who have diabetic problem as it doesnt contain sugar. So the age range of the customers basically will be from 20 to 75. 4.4 Financial Analysis Primarily, it will be priced at 5.29 ringgit for 1.5 liter and 2.55 ringgit for 500 mile liter. In this price range, it is assumed that it will be able to increase the overall sales of the company by 40% which will also contribute to the profit maximization of the company.   It is also assumed that it will produce a profit of 17% in the beginning of the year and it is assumed that it will increase to 25% to 30% by the end of the year. Researchers basically use PESTLE- political, economic, social, technological, legal and environmental analysis framework to understand the external environment (Waranantakul, 2014). It is said that it helps to understand the macro level factors of the business. This report will use this framework to analyze the external factors that might affect the business of Green Tea Organics in Malaysia. 5.1 Political Environment There are many political elements which have the potential to affect the organic tea product of Green Tea Organics. One of the reasons will be the duty and tax rate in Malaysia. It has the ability to affect the customer spending and also the enterprise expenses in Malaysia. Recently the Malaysia government has brought down the interest level to boost up the economy. There is another variable which is the interest rates. It would have a positive impact as it will help to bring much investment. Green Tea Organics will be able to bring in investment through loans. Apart from this, currently Malaysia has a very calm political atmosphere which shows the sign of no war and no distressing situation. 5.2 Economic Environment The business of Green Tea Organics will be profoundly affected by the current economic environment of Malaysia. The last year was a difficult year for Malaysia but they were able to close it on a good note. In the last quarter the GDP had recorded the strongest performance. It expanded in a better than expected rate of 4.5 %. Acceleration in the fixed investment and resilient private consumption underpinned the robust result. Researchers are saying that ringgit has become weaker and there has been an increase in the oil price which has contributed significantly towards the development. However, they are also saying that the net contribution by the external sector got stable as the imports had gained steam. Thats why Green Tea Organics can hope for a better result when establishing their business in Malaysia looking at all these factors. 5.3 Social Environment Many social and cultural changes are being seen in Malaysia which can have impact on the consumption of organic green tea. Since there is an increase in the sense of health consciousness among people, they want to consume those foods which have positive health effect on them. One of the very popular domestic tea manufacturers of Malaysia earned a value share of 34% with a sale of MYR90 million with the introduction of their new product called Green Tea Latte with instant tea back in August 2016. The company also invented a recipe to make jelly by using that green tea latte. They promoted this recipe using Facebook and other social media which earned a lot of attention and popularity. So, they created a social trend of having different foods with the use of green tea. Green Tea Organics Limited has to keep it in mind. 5.4 Technological Environment As there has been an intense technological growth in Malaysia, it will help Green Tea Organics Limited to create an online business for their organic green tea product. It is told to be one of the most accepted models of the customers in Malaysia. Consumers prefer the online social networking sites like Facebook, twitter and YouTube to be the most interactive platforms for their communication with the manufacturers and others. Academicians and market researchers proclaim this to be as one of the main ingredients for a successful marketing strategy which allows the customers for finding the best facilities and also for developing effective communication that involve using different apps on their smartphones. 5.5 Legal Environment It is important that Green Tea Organics Limited maintain all the legal procedures while starting their business in Malaysia and exporting the products in here. They will have to maintain the standards that are enforced by the jurisdiction. They will have to maintain the regulations of processing the tea, the packaging, sourcing and manufacturing and distributing it to the market. 5.6 Environmental Analysis The climate of Malaysia is warm throughout the year. The temperature of Malaysia ranges from 20 degree Celsius to 30 degree Celsius on an average. It has been observed that basically a tropical weather is observed by Malaysia. It is also believed that it is never too hot. Thats why it can work as a positive thing for Green Tea Organics as their organic green tea product will have the need all the year round. If it was too hot, people would have rather gone for cold drinks. So the tropical weather of Malaysia will give a head start to the business of organic green tea. Green Tea Organics Limited is going to establish a premium positioning for the first time. For their product, the tea leaves are brought from drying. Just after plucking, the fresh tea leaves are steamed. It is said that a dietary source of biologically active compounds is provided by tea. They are assuming to prevent a wide variety of diseases. There is much evidence which say that a moderate level of the consumption of tea will protect against various forms of diseases. Still, to establish a business, Green Tea Organics will have to analyze their strengths, weaknesses, opportunities and threats. (Krstic and Becic, 2011) 6.1 Strengths Green Tea Organics has a strong brand image in Assam, India. They produce good quality products with fresh ingredients. Their products have an affordable price range. They are considered cheaper among all the other competing brands. Their products taste delicious It doesnt contain sugar It will work as a savior of thirsty In the drinkers, it will have a calming and soothing effect. It bears international standard. 6.2 Weakness It is primarily having a poor advertising strategy. It is a brand-new product in Malaysia. The rate of awareness among the consumers is still pretty low. It has some very strong competitors in the Malaysian Market. It is still having a less promotion. 6.3 Opportunities Green Tea Organics Limited can introduce more unique flavor and fragrance in their product. As it doesnt contain any sugar, it will be much valued by the diabetic patients. Other products by the competitors have been introduced a long time ago. The life cycle of their products have been approaching to decline stage. So Green Tea Organics has the opportunity to capture the market. They have the opportunity to increase the promotion and awareness of the product through proper advertising and promotional strategies. 6.4 Threats Brands like Lipton have established their products a long time ago for which they also have a strong brand image. Their old label is well known to the people of Malaysia. They will approach to their well-known product. As it doesnt contain any sugar. So the consumers may feel bored at a time with the single taste. So if they dont introduce new flavor, they will not be able to retain the market. Strategy is basically defined as the art of coordinating and managing the processes of the organizations, such as human resources, money and material for achieving the profit, company growth and customer satisfaction by following the policy and objectives of the company. So the marketing strategy of an organization is also defined as an implementation process through which the manager will be able to achieve the objectives of the company easily. (Krstic and Becic, 2011) For a marketer, it is hardly possible to satisfy everyone. For every individual, the taste and preference would vary. Everyone wouldnt like the same product or service. Thats why, there is the need to segment the market demographically, psychographic or behaviorally. There is a need to bring difference among the buyers. (Waranantakul, 2014) The market for the organic tea product of Green Tea Organics has been segmented. Since it has aimed to do an online distribution, it then eliminates the geographical barrier. Anyone will be able to order the product through the website of Green Tea Organics. Apart from the online consumer base, there will be a consumer base in Malaysia. For any efficient marketer, he will target the market after segmenting the market. For Green Tea Organics, the consumer base consist the age range from 20 to 70. They include the health conscious consumers. The introduction of new beverages has not really been able to affect the consumption of tea of these people. Their main priority is their health. For them, maintaining their health by having green tea is a priority. Again Malaysia has a tropical weather which inspires having tea at home rather than going out. (Enderwick, 2009) Green Tea Organics has aimed to position itself by following the premium positioning. So anyone will have an interest to it. 7.1 Marketing Mix To ensure a proper marketing strategy, there is a need to device marketing strategies and also integrate the marketing programs properly. So, marketing mix is followed which contains 4P- Product, price, promotion and place. 7.1.1 Product Green Tea Organics Limited will be introducing the very best organic tea product in the market which contains no fertilizer or chemical when growing them. The company will be exporting the tea directly to Malaysia just after deriving it from the garden to protect its originality. Green Tea Organics will be using their own brand name to sell the product. They will be selling it in bottles and tea bags for the convenience of the consumers. 7.1.2 Price The price range of the organic tea products will be an affordable one. A 35% of the margin will be kept aside for the retailers who buy in a bulk. After the product is delivered, the company will give them a month of bonus period. They will also give a month of credit period to those who will buy in larger quantities. 7.1.3 Promotion Green Tea Organics will be using the line advertisements. They will advertise and promote it by using their public relation. 7.1.4 Place Green Tea Organics will rent a place at first where the products will be stored for distribution. Various kinds of distribution channels will be used to reach the customers. The product will have its availability at various super markets. It can also be found in the shops in the neighborhood. Apart from all these, Green Tea Organics will have its own website for carrying out their online transaction. Thus Green Tea Organics Limited will be following the marketing mix strategy of 4P to market their product. For any organization, it is difficult to capture the essence of the international market at first.  Ãƒâ€šÃ‚   It requires a great deal of research, analysis and effective decision making process to give a head start to the business. For any business in the international market, there will be strong competitors. To differentiate the business from them, there is a need to develop the kind of a marketing strategy that will promote the product and the organization to the consumers literally in a different way. This report has tried to develop the strategy by analyzing all the issues of the international market. Now Green Tea Organics Limited will be following all these strategies to capture the market of Malaysia with their organic tea products. References Abdullah Saif, N. (2015). How does Marketing Strategy Influence Firm Performance? Implementation of Marketing Strategy for Firm Success. International Journal Of Innovation And Economic Development, 1(3), pp.7-15. Cadogan, J. (2009). Marketing strategy. 1st ed. Los Angeles [etc.]: SAGE. Chimngamsert, C., Jhundra-indra, P. and Raksong, S. (2014). BUILDING SUSTAINABLE MARKETING SUCCESS THROUGH SOCIETAL MARKETING STRATEGY. International Journal of Business Strategy, 14(3), pp.39-58. Enderwick, P. (2009). Large emerging markets (LEMs) and international strategy. International Marketing Review, 26(1), pp.7-16. Krstic, I. and Becic, S. (2011). Implementation of marketing strategy: Factor of competitive advantage. Marketing, 42(2), pp.118-126. Pandurangarao, D. (2015). http://researchleap.com/how-does-marketing-strategy-influence-firm-performance-implementation-of-marketing-strategy-for-firm-success/. International Journal Of Innovation And Economic Development, 1(3), pp.16-22. Pandurangarao, D. (2015). http://researchleap.com/how-does-marketing-strategy-influence-firm-performance-implementation-of-marketing-strategy-for-firm-success/. International Journal Of Innovation And Economic Development, 1(3), pp.16-22. Peter, J. and Olson, J. (2010). Consumer behavior marketing strategy. 1st ed. New York: McGraw-Hill Irwin. Slater, S., Hult, G. and Olson, E. (2010). Factors influencing the relative importance of marketing strategy creativity and marketing strategy implementation effectiveness. Industrial Marketing Management, 39(4), pp.551-559. Special issue on International marketing theory, strategy and implementation: insights from Latin America. (2010). International Marketing Review, 27(6). Waranantakul, W. (2014). MARKETING STRATEGY COMPREHENSIVENESS AND FIRM PERFORMANCE: THE MEDIATING ROLE OF MARKETING STRATEGY IMPLEMENTATION EFFECTIVENESS. Journal of International Management Studies, 14(3), pp.43-50.

The merchant of venice: Tragedy or Comedy

William Shakespeare, widely regarded as the world's greatest playwright, has revolutionized the world of English literature with his plays. Some of these plays are clear-cut comedies and tragedies, while others are more ambiguous. The Merchant of Venice is a play that falls under the latter type, and it has been hotly contested whether this literary work should be classified a comedy or a tragedy. However, since the majority of the characters received a happy ending, the abundance of comic relief scenes and characters, and lightheartedness of the plot relative to otherShakespearean works leads me to conclude that The Merchant of Venice is indeed a comedy. One of the characteristics of a comedy is that it usually contains a happy resolution of conflict, and this was definitely reflected in the conclusion of The Merchant of Venice. â€Å"Happy endings† usually pertain to the protagonists or the main characters surviving or outlasting misfortune. Antonio being spared and cleared of any debt he owed Shylock by the Venetian courts (Act ‘V, scene i) is a prime example of the protagonist receiving satisfactory closure.In the drama building up to the court scene, Antonio's best friend, Bassanio, had cut a deal with the devil as he borrowed money from the shrewd Shylock, with the stipulation that repayment would either be in ducats or a pound of Antonio's flesh (Act l, scene When Antonio's business enterprise came crashing down abruptly, he had no means by which to repay Shylock, thus setting up the major conflict of The Merchant of Venice. Antonio's ending is undoubtedly a happy one for his character, since his life was spared and he was cleared of any charges.Another example of a character with a favorable conclusion is Portia. Recently, her father had been pushing her toward marriage, and because of her many biases, she found it near impossible to find a suitable suitor (Act II, scene i). At the end of the play, she does, in fact, end up with the only ma n that's ever caught her eye, Bassanio. These happy endings for primary characters are typical of Shakespearean comedies. The Merchant of Venice is abounding with other typical Shakespearean comedy techniques like comic relief; humor that manifests itself in both situations nd characters.The overall hilarity of the play is an ample reason to classify it as a comedy rather than a tragedy. Shakespeare inserts comic relief scenes at opportune times in this play to relieve tension, and Jessica and Launcelot's banter in Act Ill, scene v is an excellent example of this. In the preceding scenes, Shylock has Just hauled Antonio off to Jail while Portia and Nerissa attempted to devise a scheme to rescue their future husbands' friend – two very action-packed and intense developments in the story. However, immediately following these two scenes,Launcelot and Jessica are seen having a playful discussion about the correlation of Jewish refusal to consume pork and the rising prices of baco n, a conversation so wacky and out of place that it manages to diffuse much of the thickening tension. Comic relief is a literary device that extends to characters as well. The interactions moments of the play (Act II, scene it), where Old Gobbo fails to recognize Launcelot as his son because of his ailing senses. Shakespeare utilized plenty of Jokes that would have appealed to the audiences of his time here to rouse laughter.At its very root, a comedy is a drama with a humorous or satirical tone, and The Merchant of Venice's comic relief scenes and characters provide the audience with this humorous air. When compared to many of Shakespeare's other dramatic works, The Merchant of Venice's storyline is much more lighthearted and tame. This play turned out more like an episode of Beverly Hills, 90210 than something as grave and solemn as Macbeth or Othello. There are many attributes which corroborate this theory. For starters, cross dressing is used as a motif in The Merchant of Venic e.When placed longside a different play like Macbeth, where the motifs are critical matters like bad omens, borrowed robes, and fapdes, The Merchant of Venice does seem less serious. Also, the magnitude of its plot is definitely much less significant than a lot of Shakespeare's other plays. The Merchant of Venice is primarily concerned with the interactions of Italian suitors and heiresses – much like the angsty teen dramas of today. On the other hand, plays like Julius Caesar revolve around recanting the epic downfalls of tyrannical politicians.Though not to undermine its literary significance, I m convinced that The Merchant of Venice is a less serious, more whimsical play than some of Shakespeare's other works – a feel that comedies are supposed to have. Plays can be like characters in that their real nature can be very ambiguous. The Merchant of Venice is heralded as a fine example of a comedy by some, while asserted to be a tragedy by others. This play can be clea rly categorized as a comedy, because the majority of the characters received favorable conclusions, comic relief is in abundance, and the lighthearted, quirky nature of the plot.

Literary Analysis Paper – Cathedral

Literary Analysis paper – Cathedral â€Å"Cathedral† by Raymond Carver tells us short story about a blind man who comes to visit his friend and her husband. In the story, even though the husband can technically see and has a normal sight, in the beginning of the story he is the one who shows the signs of true â€Å"blindness† through inability to see Robert beyond his blindness, incapability to communicate with Robert, him feeling uncomfortable and acting awkward around Robert. The husband does not realize how Robert's blindness changes him as human being.Carver skillfully shows the occurrence of change in the personality of the husband from being very awkward around a blind man to coming to realization that Robert is a person and not just a blind man. In the story, â€Å"Cathedral† Carver brings out the concept of husband's spiritual blindness and the theme of broke marriage to shows what is wrong with the modern world. Carver portrays husband's spiritual blindness to show parallel to the spiritual blindness of the modern world.The narrator sees his wife's blind friend as handicap and not as a whole person. The narrator is not enthusiastic about the visit because blind people make the narrator uncomfortable â€Å"†¦ and his being blind bothered me. My idea of blindness came from the movies. In the movie the blind move slowly and never laughed. Sometimes they were led by seeing-eye dogs. The blind man in my house was not something I looked forward to† (114). In this way, Carver shows how spiritual blindness can limit people in our everyday life just as it did the husband.In reality, spiritually blind people are unable to understand matters beyond their physical site. The theme that Carver touched in the â€Å"Cathedral† of the spiritually blind verses physically blind has been touched in the Bible as well. Passage in John 9:1-41 points out an interesting comparison between physical and spiritual blindness that take s place in this passage. It mainly describes how a blind man who believed in Jesus as the Son of God was forgiven and men with sight who could not see what the blind man saw remained in their sin.It very much gives reassures that personal understanding of the truth, understanding of the things beyond your physical sight are far more important that the physical. Carver brings this theme in order to show the reader the problematic spiritual blindness of our modern society that looks more at the physical rather than looking at thing in a more deeper and meaningful prospective. Another way in which Carver points out the concept of broken marriage relationships in our society is by portraying characters as being in an unhappy, depressed marriage relationship.The narrator lacks true marriage relationship with his wife, as is evident not only in their sparring in the narrative present, but also in the remoteness of perspective as he tells the story of her attempted suicide a few years befo re: â€Å". . . one night she got to feeling lonely and cut off from people she kept losing in that moving-around life. She got to feeling she couldn't go it another step. She went in and swallowed all the pills and capsules in the medicine chest and washed them down with a bottle of gin. Then she got into a hot bath and passed out. But instead of dying she got sick. She threw up.Her officer—why should he have a name? he was the childhood sweetheart and what more does he want? —came home from somewhere, found her and called the ambulance† (115). Although an attempt to suicide may be considered a personal weakness, nether the less, the unhappy marriage relationship had its influence in this matter. Relationship with a person who has mental health problems can lower the satisfaction levels. It surely takes a toll to live with a depressed person. Like in the case with the narrator and his wife, the more depressed and more anxious they become, the more dissatisfied is the marriage.Untreated depression poses a very real threat to a marriage such as in the situation with the wife. This is in reality a big problem in our society today. Such as in the story husband and wife experienced depressed relationship and indeed, in the reality the depressed spouse will experience less happiness, satisfaction and contentment in the marriage. Narrator mentions â€Å"†¦ every night I smoked dope and stayed up as long as I could before I fell asleep. My wife and I hardly ever went to bed at the same time†¦ and in reality the partner will struggle with handling the increased isolation and social withdrawal of the depressed spouse, the loss of emotional intimacy, (and often sexual intimacy as well), and the prevalent negativity in the relationship. When one spouse is depressed, the depression colors everything in the relationship. The depressed spouse sees the world through a darkened lens that limits his or her perspective. The author wants to point out that the negative events are interpreted even more negatively; neutral events are also interpreted negatively, and the positive appenings are often overlooked. The depressed spouse often loses interest in activities that used to bring pleasure and may experience fatigue and listlessness. There can be loss of sleep or sleeping too much; eating too much or be like the husband that smokes marijuana to bring some excitement in to his life. Feelings of love and sexual desire may become dulled or absent when an individual is depressed. The biggest danger when this happens is that the depressed spouse may erroneously conclude that this means he or she is no longer in love with the mate.In conclusion, I would like to draw parallel between the story of â€Å"Cathedral† by Raymond Carver to our modern society. In our modern society, we continue to meet individuals similar to the character of the â€Å"husband† who have physical but not spiritual vision as well as facing simi lar broken marriage problems. The issues that Carver touched in his story are rather social and relevant to our modern society rather than related to single individual. In addition, we see individuals similar to the â€Å"blind man† who are physically disabled; however, they exhibit a truer intuition into life and their surroundings.They have the ability to see spiritual concepts and understand people and the world around them. We learn from the story that those who are physically enabled can still learn from those who may seem disabled but have in reality a better understanding of life. Sometimes experiencing the hard ships of life helps, us grow and experience life in a different way than we normally would. It is like one who cannot see the forest for the trees. Work Cited Jan Zlotnik Schmidt, Lynne Crockett. â€Å"Portable Legacies: Raymond Carver's ‘Cathedral'. â€Å"